Unless you're like me and don't have an iPhone...anyway, Penguin Press has jumped into the reading + technology fray by making the first chapters of all its latest novels available to download for free.
By March 17 there will be 50 titles available online, and the publishing house plans to upload the first chapters of every fiction title each month (no word on the nonfic titles yet). You can download the chapters on Blackberries, computers. phones, etc., to see if you like the story enough to buy the actual book and read the rest. Or I suppose you could just read the first chapter of every novel that comes out; maybe that would be entertaining enough.
Click here if you want to start downloading.