Australian author David Rollins and his publicists have come up with what seems like a surefire way to lure readers to his books (military fiction is the best way I can describe it, though his publicity material indicates that his books are funnier than you'd expect in this genre). He's sponsoring a contest in which readers make a video (two minutes max) telling us why they like his books. Post that on YouTube, and you're under consideration for the Grand Prize (500 bucks and a signed set of Rollins' books).
The 20 most popular videos will be posted on his website, and readers can vote for their favorites. Prizes will also be given away randomly on the site, so keep an eye out. The contest runs through June 8, 2008; Rollins' latest novel The Death Trust hit stores last September.