Talk about a no-win situation: PW Daily reports that publisher Simon & Schuster found that profits were down the first quarter of this year. Revenue fell 12%. The news is especially jarring when compared with last year's boon, the
moronic popular self-help book The Secret, which apparently accounted for $53 million in S&S's first quarter last year.
S&S execs say they're expecting things to pick up, however. There are still chuckleheads out there who will buy The Secret, which touts the power of positive thinking and suggests that negative thoughts can bring on terminal illness, disease, poverty, stomach aches, shin splints and, possibly, premature baldness. Also expected this September: the fourth installment in Bob Woodward's Bush at war series, which one S&S exec says will definitely affect the election. Can that be good news for John McCain? Stay tuned!