News flash: the immediate future is bleak for book sales, according to the speculations of the Book Industry Study Group, a nonprofit supported by the publishing industry. AP reports that BISG announced today at Book Expo America that it estimates growth of only 3 to 4 percent through 2011.
Without Harry Potter to guide it, the children's book market is projected to barely break even. Worst hit, BISG believes, will be mass market paperbacks. The Good News: religious book sales are rising. What could help mass market? Dan Brown to finally finish his sequel to The Da Vinci Code. Of course, the way his books dominate the bestseller lists, it could be years after publication before the sequel makes it to paperback.