Inventor Spot reports Random House is making use of the Internet to build hype for Dan Brown's The Lost Symbol, the psychotically anticipated sequel to The Da Vinci Code. As if hype was needed; bookstores are expecting a flood of traffic come Sept. 15, when Symbol - which features Harvard-educated symbologist Robert Langdon, who looks a lot like Tom Hanks - hits the shelves.
But you can't be too safe in this lousy economy, so Random will use puzzles, games and codes to lure fans. Writes Ron Callari:
"The official website for The Lost Symbol contains links to the official Twitter and Facebook pages, which Random House says will be updated daily with a series of clues. In an email alert, the publisher promises codes, cryptic trivia, puzzles, secret history, biblical references, maps, ambigrams, aphorisms, ciphers, arcane knowledge, and more” between now and the release of the highly anticipated thriller sequel."
So get cracking on that code...