Good news for Sarah Palin and John Grisham fans. Bad news for independent bookstores? Wal-Mart has joined the book discount fray.
From the Associated Press:
"NEW YORK — A price war has broken out in the book world.
Wal-Mart Stores Inc. announced Thursday that its online site, walmart.com, would charge just $10, with free shipping, for such upcoming hardcover releases as Sarah Palin's Going Rogue and John Grisham's Ford County, a cut of 60 percent or more from the regular cost.
Amazon.com, the leading online book seller, has responded, also slashing its price to $10 for Going Rogue, Ford County, Michael Crichton's Pirate Latitudes and other leading pre-orders."
And there's more:
"In a new program called "America's Reading List," Bentonville, Ark.-based Wal-Mart also will offer 50 percent off or more on 200 current best-sellers, including Dan Brown's The Lost Symbol and Kathryn Stockett's The Help.
Thursday's price cuts come at a time when Seattle-based Amazon and other sellers have been charging just $9.99 for ebooks, a price that publishers worry is unrealistically low. The reductions also make it increasingly hard for independent sellers, who can't afford such large discounts, to compete for the most popular books."