Starting Sunday, Target will start selling the Kindle in all 1,740 of its stores, Publisher's Weekly reports. This is the first actual store to sell the device. Barnes & Noble, apparently not about to give an inch, announced that it's offering a $50 B&N card with every purchase of its Nook that can be used toward any material for the e-reader.
Meanwhile, Wired reports that at last week's BookExpo America, publishers have their own thoughts on the e-book wars. Weary of the ongoing Apple vs. Amazon battle ("my iPad is better than your Kindle!"), they "agreed e-books will transform the business but believe the big change will come when there is a standard format across which all e-books can be published and shared." Click here to read the whole story.