Can Barnes & Noble keep up with the Joneses (and the Amazons and the Apples)?
The company is going to give it a try, the New York Times reports. Starting this fall, B&N will build 1,000-square-foot boutiques in its stores exclusively devoted to selling its e-reader.
The boutiques will have sample Nooks, demonstrations and customer service people there to help potential buyers try out the devices before they buy them (the one advantage B&N has over Amazon, of course, are its physical stores.)
Read the full story here.
I was in B&N and they already had a kiosk right by the front door. They were also demonstrating the Nook as a music player (had speakers hooked up to it), had cool leather covers on display, and showed how you could download free books from websites like Project Gutenberg. They are giving Amazon a run for their money.
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