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NYT: Romance readers adore e-books

"If the e-reader is the digital equivalent of the brown-paper wrapper, the romance reader is a little like the Asian carp: insatiable and unstoppable. Together, it turns out, they are a perfect couple," writes Julie Bosman in a great story in the New York Times on how romance readers are taking to e-books.

Bosman reports that romance is now the fastest-growing segment of the e-reading market, according to Bowker, a research organization for the publishing industry. And retailers have noticed. You should read the entire story, but here's my favorite part:

"At All Romance, an online retailer that sells only e-books, sales have more than doubled this year, and the most sought-after titles are usually the raciest.

“It’s easier to check out some naughty little title online than in a brick-and-mortar store where your pastor could step up in line behind you,” said Barb Perfetti, the chief financial officer of All Romance. “We’ve had lots of customers write to us and say, ‘Now I don’t always have to show my husband what I’m reading.’ ”

 

 

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