Santa was good to Barnes & Noble, apparently; he brought the company big sales in December. B&N reports big increases at its website and "solid gains" at its trade bookstores, according to Publisher's Weekly. Naturally, sales were led by the sales of the Nookcolor and similar digital projects.
From PW: "Same store sales at B&N.com jumped 78% for the nine-week holiday period ended January 1 driven by sales of devices and e-books. Total sales at B&N.com rose 67% in the period, to $228.5 million. The company said it sold 'virtually its entire inventory of Nookcolor and E-Ink devices during the holiday season.'
"At the trade stores, sales increased 8.2% over the prior year period to $1.1 billion, with comp store sales up 9.7%, the best comp store sales performance in more than a decade, B&N said. December 23 was the biggest sales day in the company’s history."
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