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Digital buyers: We'll shop at indie bookstores

Ipad2 Good news for the independent bookstores? A study by Verso Digital and Digital Book World indicates that readers are more than willing to buy e-books from indies, Publisher's Weekly reports. Almost 81% said they'd buy e-books from indie sources if they were priced competitively. Of course, the study goes on to say more people say they buy from independents than actually do, so take it all with a grain of salt.

As for who's selling the most e-books? Kindle has 28 percent of the market share; Nook has 15%. 

In other digital book news, Apple reports that it has sold 7.3 million iPads in the quarter that ended in December. A November consumer study by the Codex Group says 67% of iPad owners use their tablets to read. Sounds like bad news for Amazon, which has only sold 4.4 million Kindles. But here's the thing: the Codex survey reveals that only 29.4% of the books being read on the iPad are from the iBookstore; 40.3% were purchased through the Kindle store.


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