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What "Pottermore" means for the industry

Hallows By now you know the score on J.K. Rowling's new website Pottermore: It's the place to find additional stories and information about your favorite boy wizard, as well as the only place to get unavailable versions of ebooks of the Potter stories. The website opens in October, but you can leave your email address and you'll be notified when registration has begun.

Good marketing on the part of Rowling? Definitely. Anything Potter-related grabs attention.

 But Publisher's Weekly is more interested in the website's affect on the industry. "Many people who work in publishing think that as interesting as Pottermore is, the endeavor says less about the future of book publishing than about the singular status of a very wealthy author who has the inclination and means to build her own brand," writes Rachel Deahl.

Click here to read more.



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