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Why book stores love George R.R. Martin's new book

And here you thought brick and mortar stores were done.

Dragons Not quite yet. Apparently George R.R. Martin has done them a big favor by releasing his fifth book, A Dance with Dragons, this week.

Julie Bosman of the New York Times reports that independent booksellers report that Dragons has quickly become the bestseller of the summer.

Bosman writes: "It also temporarily upended the conventional wisdom in the book business that devoted readers of genre fiction — whether romance, sci-fi or fantasy — have begun to prefer reading in e-book format over print. According to first-day sales collected by Random House, more than 170,000 print copies and 110,000 e-book copies sold on Tuesday, the largest opening for a Random House book in 2011."

Interest in the series has been bolstered by the HBO series Game of Thrones, which is based on Martin's "Song of Ice and Fire" series.

Click here to read the whole story.



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