I have great respect for the Wall Street Journal, and the general caliber of the stories it publishes. But I don't know about this one.
If you didn't click the link or don't have time to read another article, its a story about how so many older Gen-Xers (like late mid 30s and older) worked at the GAP and other retail clothing stores back in the day that there is now a clothes-folding obsession forming among that crowd.
In fact, the article suggests that there is tension among some couples 'cause one spouse folds clothes a very particular way that he or she learned at the GAP or a GAP-like place, and the other folds clothes like he is doing so with his feet...and his eyes closed...drunk.
Kidding, sort of.
But seriously, I won't call the article a stretch or anything, 'cause even if I did that would just be my opinion, not researched fact.
And in the interest of full disclosure, I worked in a couple of clothing stores back in the day. In high school I sold Nine West shoes and later men's suits at a Leggett store. I later worked at Structure (before they renamed it Express/Express for Men).
But I was a non-conformist! I never bowed to their folding instructions!
Anyway, I might be really off base here, but I don't see a massive wave of clothes-folding obsession forming among my peers. I won't deny that Mrs. B and I fold clothes differently - especially t-shirts. I occasionally sneak behind her and refold my t-shirts, but just so I can better tell which are crew necks and which are V-necks. But we don't beef over our folding styles. If we really want to fight - and we usually don't - there's legitimate stuff we could pick on each other for.
If you held a gun to my head, I couldn't even begin to remember the folding techniques I was taught at Structure back in the day. My goal after those retail jobs - especially my Al Bundy days selling women's shoes - was to forget everything I learned at work.
What about you?