It's almost time for the first-ever ad:tech Miami conference, held during June 26 and 27 at the Miami Beach Convention Center. This conference examines content of the digital advertising market and will focus on Hispanics and Latin America. The theme: "Speaking the Right Language: Engaging with Hispanic and Latin Audiences."
I recently sat down with ad:tech Chair Andrew Ianni, who told me that he plans for the Miami stop to target the Hispanic community. Although this is the first time it's in Florida, ad:tech has been around for 11 years, and there are 10 ad:tech conferences around the world. Ianni said adding Miami as a stop was a "no brainer" since he U.S. Hispanic market is a constantly growing consumer market.
"What's happening with search in Brazil is vastly different than what's happening with search in Mexico," Ianni said. And it's not just a place to learn what's happening with search, but also with all sorts of technology mediums, such as mobile advertising in the U.S. Hispanic market and in Latin America.
The conference will feature more than 120 speakers from the U.S., Brazil and Latin America. Media company executives speaking include MTV Networks, General Motors, Telemundo, MSN, Grupo Televisa and Google, to name a few.
There are about 75 exhibitors signed up, to see them all go here.
Stay tuned in June for more coverage of the conference from yours truly.