How often do you buy a new cellphone? A study released today by J.D. Power and Associates says the average length of time a customer owns a cell phone is about a year and a half. And that's longer than last year's findings when people reportedly only owned a cell phone for 16.6 months.
It ranked Motorola and Sanyo brands as highest in overall customer satisfaction. The study also reported on several wireless handset usage patterns:
- Sixty-nine percent of all cell phones owned are a clamshell design—an increase of 19 percent from 2006. This compares to 29 percent for the candy-bar style, and 2 percent for the slide-cover design.
- Handset features that are used most frequently include: speakerphone (51%); camera capabilities (35%); services to send/receive short messages (22%); and gaming (16%).
- More than one-half of all current wireless users compared other handset brands before selecting their current wireless phone. Those customers who compare phones during the selection process are more likely to be satisfied overall with their current handset than those who do not.
You can read the full release here.
I find this shocking. And you have to assume most of these statistics originate from under-20s...young people being the ones more likely to desire the latest gadget Paris Hilton is seen flashing on the covers of magazines.
And who pays for these constant upgrades? Their sap parents!
Posted by: Whitney | June 03, 2007 at 02:33 PM