After talking with some local companies about how they use Web 2.0 for marketing (which you can read here), I learned about how one firm is using those tools to recruit employees.
Avenue A | Razorfish, a firm for interactive marketing and digital services, has YouTube videos about a campaign to get their employees to refer-a-friend to apply for a job. If the employee refers a good candidate, they get a pay bonus.
But what's so interesting about this is that it takes advertising a job opening to a whole new level. The video gives the impression that working for them is the greatest job ever because you get paid bowl-fulls of cash to play foosball and copy your butt on the copy machine! Sign me up!! (Well, see for yourself...)