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SUSHISAMBA on Second Life

Sorry for the brief absence folks, I've been on vacation. But I return with some neat Second Life news about a popular Miami Beach restaurant.

Sushisamba_7_resized_2 SUSHISAMBA boasts it is the first reality-based restaurant to be on the virtual world of Second Life. And just like in the real-world Miami Beach location, the SecondLife one will have Cosplay events (that's where people dress up as characters from Japanese manga, anime, video games and movies). And the online store will be selling merchandise and teach classes on sushi and sake using Linden dollars.

Avatars of popular SUSHISAMBA employees are working the virtual restaurant, and visitors have the chance to have an avatar created in their honor.
Sugarcane_3_resized  Sugarcane_resize_2

Yet another attack on Facebook

So it seems the big "in" thing of the month is to attack Facebook. A strange lawsuit was filed Monday from a woman in Indiana who was getting unwanted Facebook messages on her cellphone. Apparently she got a new cellphone number, and whoever had the number before her was signed up to get Facebook messages -- so she was getting messages that were intended for another person.

Although the Associated Press story does not make it clear if this woman is a Facebook member, it seems that she is because she was told she couldn't stop the unwanted Facebook text messages without blocking the wanted Facebook text messages. Apparently these unwanted messages upset her so much that she's suing Facebook. You can read more about it here.

SanDisk device puts downloaded shows on the TV

Taketvremotetv SanDisk is making a USB drive that lets you view the shows you download off the Internet on a television. I think it's great that there are devices like this coming out that connect the Internet and television experience. I remember visiting a Radio Shack about a year ago looking for a cable to connect my laptop to my television so I could watch what I downloaded, and they didn't have anything that could do that. (Ugh.) But glad to see that a big name like SanDisk is getting in the PC-meets-TV game.

By MAY WONG
AP Technology Writer

SAN JOSE, Calif. -- (AP) -- Flash memory maker SanDisk Corp. on Monday will debut an online video service and a USB flash drive that can carry television programs and videos from a computer for playback on TVs.

The Sansa TakeTV video player -- an ensemble of an oversized USB drive, remote control and a small dock that connects to a TV -- and its accompanying video service, Fanfare, marks the latest attempt by a company looking to bridge content between the PC and the television.

Similar to using a USB drive to store and move data files, users of TakeTV can drag-and-drop video files stored on their computer -- Fanfare downloads, home videos or other unrestricted video content from the Web -- onto the device. Users can then plug it into the cradle connected to a TV. A simple menu appears on the TV to scroll through the files for playback.

The TakeTV player is $99.99 for a 4 gigabyte model and $149.99 for an 8 GB one that can hold up to 10 hours of video. Fanfare, in a test stage, offers premium TV shows for $1.99 per download -- roughly the same price as rival services, but SanDisk says it hopes to ultimately provide a broad mixture of free and ad-supported content as well as pay-per-download videos.

Fanfare's catalog at launch is small, with about 85 titles. It features TV shows from CBS, including "CSI'' and "Survivor," Showtime, TV Guide, and Smithsonian Networks. Dozens of titles are being added each week, SanDisk said.

The online video service is a new venture for Milpitas-based SanDisk, which is the leading maker of flash memory cards and holds a distant but steady second-place position behind Apple Inc. in the portable media player market with a 10 percent share in the U.S., according to market researcher IDC.

SanDisk saw an opportunity in the fledgling market it didn't want to pass up, said Kate Purmal, senior vice president and general manager of SanDisk's digital content unit.

The distribution of videos, movies and television shows over the Internet is expected to grow as companies ranging from Apple and Wal-Mart Stores Inc. to the TV networks themselves compete for the audience. The various methods of getting the video from over the Internet onto the TV, however, has yet to become easy or cheap enough for the mainstream market.

CBS Corp., one of SanDisk's first major partners, found in its consumer research of the TakeTV product that people liked its simplicity, compact size, and price, said David Poltrack, president of CBS Vision.

SanDisk will need to build a larger video catalog to succeed, said Danielle Levitas, analyst at IDC.

Staples to sell Dell computers

Starting on November 11, Staples will be selling Dell notebook and desktop computers, monitors, printers, ink and toner. Below is more about it from the Associated Press:

ROUND ROCK, Texas -- (AP) -- Dell Inc. plans to sell computers and other electronics gear at 1,400 Staples Inc. stores, the latest departure from the direct-to-customer business model pioneered by the No. 2 computer maker.

Dell and the world's biggest office products supplier announced Monday that Staples would offer Dell desktop and notebook computers, monitors, printers, ink and toner starting Nov. 11. Dell products also will be available through Staples' Web site.

Initial Dell computer models to be sold at Staples include Inspiron 1721 and 1521 notebooks, and Inspiron 530 desktops.

Round Rock-based Dell was founded in the 1980s on a lower-cost, direct-to-consumer business model that made the company the global leader in PC sales. But Hewlett-Packard Co. overtook the top spot last year, and Dell started considering new ways to sell its products beyond the Internet and telephone sales.

In May, Dell struck a deal with Wal-Mart Stores Inc., the world's largest retailer, to sell PCs in about 3,000 stores. Dell also has struck partnerships recently with Bic Camera Inc. in Japan, Carphone Warehouse PLC in Britain, and Gome stores in China.

With the Staples deal, Dell products will be available in more than 10,000 stores, Dell said.

Framingham, Mass.-based Staples already offers several other major computer brands, including HP, Acer and Toshiba Corp.

Hard-working 6th graders in Miami can get laptops

Sixth grade students in the city of Miami can get laptops to take home if they are well behaved and if their parents take an Internet safety class. Click here to read more about the program in a story by Herald writer Kathleen McGrory.

Comcast blocks uploads from BitTorrent

By PETER SVENSSON, AP Technology Writer

NEW YORK - Comcast Corp. actively interferes with attempts by some of its high-speed Internet subscribers to share files online, a move that runs counter to the tradition of treating all types of Net traffic equally.

The interference, which The Associated Press confirmed through nationwide tests, is the most drastic example yet of data discrimination by a U.S. Internet service provider. It involves company computers masquerading as those of its users.

If widely applied by other ISPs, the technology Comcast is using would be a crippling blow to the BitTorrent, eDonkey and Gnutella file-sharing networks. While these are mainly known as sources of copyright music, software and movies, BitTorrent in particular is emerging as a legitimate tool for quickly disseminating legal content.

The principle of equal treatment of traffic, called "Net Neutrality" by proponents, is not enshrined in law but supported by some regulations. Most of the debate around the issue has centered on tentative plans, now postponed, by large Internet carriers to offer preferential treatment of traffic from certain content providers for a fee.

Comcast's interference, on the other hand, appears to be an aggressive way of managing its network to keep file-sharing traffic from swallowing too much bandwidth and affecting the Internet speeds of other subscribers.

Comcast, the nation's largest cable TV operator and No. 2 Internet provider, would not specifically address the practice, but spokesman Charlie Douglas confirmed that it uses sophisticated methods to keep Net connections running smoothly.

"Comcast does not block access to any applications, including BitTorrent," he said.

Douglas would not specify what the company means by "access" — Comcast subscribers can download BitTorrent files without hindrance. Only uploads of complete files are blocked or delayed by the company, as indicated by AP tests.

But with "peer-to-peer" technology, users exchange files with each other, and one person's upload is another's download. That means Comcast's blocking of certain uploads has repercussions in the global network of file sharers.

Comcast's technology kicks in, though not consistently, when one BitTorrent user attempts to share a complete file with another user.

Each PC gets a message invisible to the user that looks like it comes from the other computer, telling it to stop communicating. But neither message originated from the other computer — it comes from Comcast. If it were a telephone conversation, it would be like the operator breaking into the conversation, telling each talker in the voice of the other: "Sorry, I have to hang up. Good bye."

Matthew Elvey, a Comcast subscriber in the San Francisco area who has noticed BitTorrent uploads being stifled, acknowledged that the company has the right to manage its network, but disapproves of the method, saying it appears to be deceptive.

"There's the wrong way of going about that and the right way," said Elvey, who is a computer consultant.

Comcast's interference affects all types of content, meaning that, for instance, an independent movie producer who wanted to distribute his work using BitTorrent and his Comcast connection could find that difficult or impossible — as would someone pirating music.

Internet service providers have long complained about the vast amounts of traffic generated by a small number of subscribers who are avid users of file-sharing programs. Peer-to-peer applications account for between 50 percent and 90 percent of overall Internet traffic, according to a survey this year by ipoque GmbH, a German vendor of traffic-management equipment.

"We have a responsibility to manage our network to ensure all our customers have the best broadband experience possible," Douglas said. "This means we use the latest technologies to manage our network to provide a quality experience for all Comcast subscribers."

The practice of managing the flow of Internet data is known as "traffic shaping," and is already widespread among Internet service providers. It usually involves slowing down some forms of traffic, like file-sharing, while giving others priority. Other ISPs have attempted to block some file-sharing application by so-called "port filtering," but that method is easily circumvented and now largely ineffective.

Comcast's approach to traffic shaping is different because of the drastic effect it has on one type of traffic — in some cases blocking it rather than slowing it down — and the method used, which is difficult to circumvent and involves the company falsifying network traffic.

The "Net Neutrality" debate erupted in 2005, when AT&T Inc. suggested it would like to charge some Web companies more for preferential treatment of their traffic. Consumer advocates and Web heavyweights like Google Inc. and Amazon Inc. cried foul, saying it's a bedrock principle of the Internet that all traffic be treated equally.

To get its acquisition of BellSouth Corp. approved by the Federal Communications Commission, AT&T agreed in late 2006 not to implement such plans or prioritize traffic based on its origin for two and a half years. However, it did not make any commitments not to prioritize traffic based on its type, which is what Comcast is doing.

The FCC's stance on traffic shaping is not clear. A 2005 policy statement says that "consumers are entitled to run applications and services of their choice," but that principle is "subject to reasonable network management." Spokeswoman Mary Diamond would not elaborate.

Free Press, a Washington-based public interest group that advocates Net Neutrality, opposes the kind of filtering applied by Comcast.

"We don't believe that any Internet provider should be able to discriminate, block or impair their consumers ability to send or receive legal content over the Internet," said Free Press spokeswoman Jen Howard.

Paul "Tony" Watson, a network security engineer at Google Inc. who has previously studied ways hackers could disrupt Internet traffic in manner similar to the method Comcast is using, said the cable company was probably acting within its legal rights.

"It's their network and they can do what they want," said Watson. "My concern is the precedent. In the past, when people got an ISP connection, they were getting a connection to the Internet. The only determination was price and bandwidth. Now they're going to have to make much more complicated decisions such as price, bandwidth, and what services I can get over the Internet."

Several companies have sprung up that rely on peer-to-peer technology, including BitTorrent Inc., founded by the creator of the BitTorrent software (which exists in several versions freely distributed by different groups and companies).

Ashwin Navin, the company's president and co-founder, confirmed that it has noticed interference from Comcast, in addition to some Canadian Internet service providers.

"They're using sophisticated technology to degrade service, which probably costs them a lot of money. It would be better to see them use that money to improve service," Navin said, noting that BitTorrent and other peer-to-peer applications are a major reason consumers sign up for broadband.

BitTorrent Inc. announced Oct. 9 that it was teaming up with online video companies to use its technology to distribute legal content.

Other companies that rely on peer-to-peer technology, and could be affected if Comcast decides to expand the range of applications it filters, include Internet TV service Joost, eBay Inc.'s Skype video-conferencing program and movie download appliance Vudu. There is no sign that Comcast is hampering those services.

Comcast subscriber Robb Topolski, a former software quality engineer at Intel Corp., started noticing the interference when trying to upload with file-sharing programs Gnutella and eDonkey early this year.

In August, Topolski began to see reports on Internet forum DSLreports.com from other Comcast users with the same problem. He now believes that his home town of Hillsboro, Ore., was a test market for the technology that was later widely applied in other Comcast service areas.

Topolski agrees that Comcast has a right to manage its network and slow down traffic that affects other subscribers, but disapproves of their method.

"By Comcast not acknowledging that they do this at all, there's no way to report any problems with it," Topolski said.

___

Associated Press Writers Ron Harris, Brian Bergstein, Deborah Yao and Kathy Matheson contributed to this story.

Facebook works on improving safeguards

WARNING: Bad people use the Internet.

Apparently having a warning label on Facebook makes social networking safer, according to New York State Attorney General Andrew Cuomo. Because, gosh, before that parents just didn't realize that there were bad things on the Internet and that kids should be careful. I'm so glad they did something.

Sorry, I can't help but be sarcastic when I hear about a warning label on a website. But please don't get me wrong. The new statement on Facebook is a good thing. It will read: "Facebook cannot guarantee that its site is entirely free of illegal, offensive, pornographic or otherwise inappropriate material, or that its members will not encounter inappropriate or illegal conduct from other members."

What is even better is that Facebook will improve the way people can report complaints of nudity, pornography or unwelcome contacts. Facebook will address complaints within 24 hours, and then report back to the person who filed the complaint within three days, according to the Associated Press. (You can read the full AP story here.)

The AP also reports that Cuomo said of the warning statement: "It puts the parent on notice, frankly, so the parent makes the decision and the parent exercises his or her best judgment."

If parents didn't monitor their children's Internet habits before, I don't think this warning will change that, but hey, at least it is something. But other attorney generals are calling for Facebook to do more.

More? Social networking means there need to be freedoms for people to be social. And you can add as many privacy options as you want, but unfortunately there will always be people who will talk to strangers online and get themselves into trouble. The key is education on how to be safe, since you can not completely block out all strangers without spoiling the social network user experience.

Connecticut Attorney General Richard Blumenthal said it is demanding that Facebook take actions to verify people's age and identity and require parental consent, as well as purge inappropriate content and put restrictions on what minors can access, according to the AP.

There's a story in today's Miami Herald about chat line crimes on the rise. (You can read it here.) Even without the Internet, people still get into trouble with meeting dangerous strangers by using phone party chat lines. Is there a warning on the call line? Perhaps something like, 'Hey folks, thanks for calling. But remember that someone you talk to could be a murderer and/or rapist.' I doubt there is, because sadly there are many ways to come into contact with bad people in this world, and not everything comes with a warning label.

If nothing else, at least this news will help bring more safety awareness to parents who don't monitor their children's Internet usage. And now apparently more action will be taken when there are reports of abuse on the site.

New flexibility for AT&T Wireless customers

AT&T has announced that starting in November, customers who want to change a calling plan don't have to extend their current contract or enter into a new contract.

And if customers want to exit their contract early, there will be no constant flat termination fee -- rather, that fee gets smaller and smaller during the length of the contract. That means you'll pay a larger termination fee in the beginning of a two year contract, and you would pay less if say there were only two months left in the contract. This "early-termination policy" will start in early 2008 for new and renewing wireless customers who sign one- or two-year service agreements.

Click here to read AT&T's press release.

Art Institute of Ft. Laud. renames web design degree

The Art Institute of Fort Lauderdale has renamed its Interactive Media Design program to Web Design & Interactive Media. The school announced that it made the change because it wanted to highlight its web design curriculum since web design careers are in high demand.

The U.S. Bureau of Labor Statistics published a report saying IT-related jobs are expected to be among the fastest growing jobs till 2014.

"We are experiencing a boom in web design careers and for web developers," said Suzanne Morrison-Williams, program chair of Web Design & Interactive Media, in a released statement. "Graduates are getting hired the same day they walk across the commencement stage. ... They have a choice of where they go in terms of employment and salary options."

Getting the "$100" laptop in our schools

I just got off the phone with Dr. Marta Perez, Miami-Dade County School Board member for District 8. She told me she has been in talks with the organization One Laptop per Child and has been told that getting computers to Miami-Dade County schools is a very real possibility.

"We don't have to go outside of the United States to find populations of children that don't have that access and will benefit from it," Perez said.

The key, she said, is that it seems there needs to be a need for more than a million students. So that means other counties and districts may have to team up to come up with those numbers.

"It is our understanding that there are two other school districts that are also looking into it," Perez said, adding "They are able to create such a low price if they have large volumes."

"If there is a will, I don't think it has to take that long," she said. "It's almost like a good luck omen ... the company that has been given the contract was in Miami."

Local parents want "$100" laptop, too

Olpc3 Yesterday I worked on a story about how Miami firm Brightstar got an exclusive contract to be the distributor for the One Laptop per Child project, which ships out the "$100" XO laptop to children in developing countries. It's not really $100 -- it's actually $188, but the non-profit organization hopes that it will eventually go down to $100 once the laptop goes into mass production.

The only way folks in America and Canada can get one is to buy two for $399 -- one for themselves and one to be donated to a child in a poor country. And there's only two weeks in November that you can order them.

After the story ran online I received many e-mails throughout the day from local parents looking to get a $100 computer for their child. I even got an e-mail about this from the office of Dr. Marta Perez, Miami-Dade County School Board member for District 8. At a recent board meeting she proposed that the school board and superintendent explore the possibility of working with One Laptop per Child to give every student a laptop.

But after talking with the organization, it seems that there is no intention of working with economically thriving countries like the U.S. The first goal of the project is to work with children in poor countries, but it doesn't mean that getting cheap computers in the U.S. won't ever happen. It's still a possibility down the road.

Olpc2_2 But for now, it seems that it's laptop aficionados are the ones that are going to be buying this first, since it's really not "cheap" at $400. And if you have someone who would like this, the organization says it could be delivered in time for Christmas if you buy it early. You can read more in today's story here.

Miami's Brightstar is distributor for "$100" laptop

Olpc1 You may know it as the "$100 laptop"... even though it costs roughly $188. It's the XO laptop that the One Laptop per Child non-profit organization is trying to get into the hands of children around the world. Today the organization announced that Miami-based Brightstar will be the exclusive distributor of the laptop. Here's a brief I wrote about the announcement -- I'll be interviewing the CEO of Brightstar later this afternoon:

BY BRIDGET CAREY
bcarey@MiamiHerald.com

Miami-based Brightstar is the exclusive distributor for the green and white XO laptop, the inexpensive notebook computer for the non-profit One Laptop per Child, the organization announced Thursday.

One Laptop per Child is a project created by Nicholas Negroponte and others from the MIT Media lab to get inexpensive laptops with Internet access to every child in the world, with a focus on helping developing countries. The goal is to have them eventually priced at $100 each, but as of now they cost roughly $188.

"To really affect the program you need an organization that knows distribution logistics," said Robert Fadel, director of finance at One Laptop per Child. And Bright star has experience with doing business in 49 countries.

Bright star has been a partner of One Laptop per Child since July of 2005. The private company specializes in the global distribution of wireless and consumer electronics. The company reports that one out of every 20 wireless phones in the world is delivered through Brightstar's network.

The organization has a "Give One, Get One'' program, where people in the U.S. and Canada can buy two for $399 -- one for the customer and the other goes to a child in a poor country. The promotion starts November 12 and will last for two weeks.

The XO laptop has built-in wireless network capabilities and the battery can be recharged by hand using a crank, a pedal, or a pull-cord.

TRAFFIC -- Local dot coms and ccTLDs

Update from the T.R.A.F.F.I.C. Conference in Hollywood...

Seminar topic: The relation between local search, .com and ccTLD.

Panelists discussed the advantages of getting extremely local domain names and getting involved in ccTLDs (which are other domain names for countries like .co.uk or .de, for example). Here are some highlights from the discussion:

David Castello of Castello Cities Internet Network said, "There’s nothing more exciting than finding gold in your backyard." He talked about PalmSprings.com where there was an advantage to get to know the local advertisers: "You can talk to these people, you can sell these people. It’s pretty old school in a way."


Michael Castello added that "on a local level, we realized that when you mind into those areas, they are more of a captive audience."


Adam Dicker of DNForum.com also supported that view, suggesting that people not only register a city, but to put a city and an industry together like OrlandoFlorists or OrlandoComputers.


"And no one knows your city more than you do, and you can hit those suburbs," Dicker said. Sure it won't bring in millions when it is sold, and it won't bring in a lot for PPC because it's a small niche site, but it a small business will easily pay a couple thousand if it is an important name for their brand. "I’ve sold about three or four of them in the last week or two."


Liesbeth Mack-DeBoer, vice president of sales for Europe and Asia for Sedo.com, said it is worth looking into investing in a domain for another country. But what makes it a strong ccTLD is that it should be a name that has a strong identification with its population and has a high number of registrations. Examples include Germans with .de, Spanish with .es and the French with .fr.

TRAFFIC -- PPC and parterning up

Update from the T.R.A.F.F.I.C. Conference in Hollywood...

Seminar topic: Are domain owners too dependent on parked pages? Will lack of transparency doom PPC as a long term solution? How do you choose which name to develop first? Is it time to partner up?


Here are a few highlights of answers given by the panel:


Ari Bayme, managing director of Modern Capital, spoke about the benefits of working with a company to park a site and get money from pay-per-click advertising.


"What I like about PPC is that it provides the closest thing to a benchmark" for revenue figures, Bayme said. And using a parking company "will give you a lot of good ideas as to what areas you want to develop on that domain."


He gave the example of Healthcare.com's owner, which assumed that it would be best served with links to pharmaceutical advertisers. But once it was with a parked company, it soon became apparent that it was more popular with advertising of healthcare jobs.


"The best thing about PPC is that it lets you know you have a relatively steady stream of income," Bayme said. "The best thing about PPC is that you can always go back to it and keep collecting your monthly checks."


He also told the audience that don't believe just because you develop a couple of domains you'll make money. Yes, it is true that a developed domain name will make more money and it will be more valuable, but it doesn't mean it will sell for a lot.


David Castello and Michael Castello of Castello Cities Internet Network have been very successful with sites like PalmSprings.com and the recently redesigned Cost.com.


"Whenever you partner with someone, it’s more than money," David Castello said. "There has to be a chemistry."


"We have a lot of opportunities because of the names that we have," Michael Castello said. "Domain owners with good quality names have the options."


"You’re navigating this new wild west," David Castello said, adding,  "In a lot of ways your kind of alone out there. Networking is the way to move above any level you’ve come in at."


"The No. 1 rule I have ... what does the visitor want to see on that site? It’s pretty much what I want to see on that site," Michael Castello said. "Cost.com is a big name. It’s probably bigger than what we can handle at this point."


Michael asked the audience to consider: "Are you thinking short term or are you thinking long term? If you want to flip some names, that’s fine. In this game don’t think you have to go to the big guys to deal with this business."


Michael Gilmour, author of Whizzbangsblog.com, said the No. 1 issue for domainers is a lack of transparency in working with parking companies. The general feeling he said is: "Parking companies are paying great, great support, but gee I just don’t trust them."


The problem is largely due to the fact that numbers and worth of domain names are hard to prove, and there are no standards in measuring those values, he said.


"It’s very easy to develop a domain, Gilmour said. "It’s very hard to build out a business."


Dr. Christopher Hartnett, retired CEO and founder of USA Global Link, touched on the transparency issue and said, "eventually people will demand transparency" and that the current way parked companies do business will not last for long. And he suggested to the audience that the group at this conference come together to push for a code of conduct for domain names that is backed by an organization like the ICA (Internet Commerce Association). That would help break down the problems of being associated as a cybersquatter.


Jonathan Boswell, CEO of LeaseThis.com, touched on when to partner with someone.


"Do you do what you’re looking to develop a domain for? If you’re not, then you should partner," Boswell said. His example was if you are a real estate broker, it makes sense to develop that yourself. But if you are owner of a domain name of a topic you don't know much about, then it is good to partner with someone who is familiar with that subject.

TRAFFIC -- Greatest challenges in the industry

The panel from the first seminar on the industry was asked what are the greatest challenges are for the future of the industry. Pretty much everyone's answers touched on changing the perceptions of being cybersquatters and working more as an industry to have better organizations that can represent their image and lobby for their needs. Here are some highlights of the answers:


Jonathan Boswell, CEO of LeaseThis.com: "A big issue is getting the entire industry to work together. One of the big [reasons] that corporations have held back from going in the space is that it is so fragmented."


Leland Hardy of NewYork.com: "The reluctance to embrace the industry is the frustration from users of landing" on a site filled with ad links.


Owen Frager, CEO of The Frager Factor: "The perception of being cybersquatters is going to stand in the way." He later added, "I urge everybody to join in this ICA (Internet Commerce Association) as I have."


Peter Labson, senior vice president and general manager of Domain Marketplace for NameMedia.com: "There is just a fraction of the world ... aware of this as an industry."

TRAFFIC -- State of the domain name industry

Update from the T.R.A.F.F.I.C. conference in Hollywood...


Some thoughts from the seminar "The industry yesterday, today and tomorrow"


Matt Bentley, Chief Strategy Office at Sedo, spoke on the advertising trends in domain names. People see the domain name industry as branding, assets, real estate... but we are increasingly realizing it is more an advertising industry.


"There are more domains registered than every before," Bentley said. But corporate advertisers are not jumping to put links of parked domain names, and that's because advertisers don't fully understand how domain traffic works, he said.


He said a way to support advertisers is to use things like policies and controls and "supporting companies that are doing this to have a longer term sustainable industry."


Jonathan Boswell, CEO of LeaseThis.com said more and more advertisers are becoming aware of the domain channel, but there have been disconnects in understanding the benefits. The biggest disconnect is the issue of branding.


"Kleenex never wants to be known as tissue," Boswell said of Kleenex buying tissue.com. But he tells companies, "It's not about branding a generic. It's about owning the words that are associated with your brand." And that's when it makes sense to advertisers, he said.


Also, his company does not even refer to domain names as domain names when speaking with advertisers. "We say domain assets," he said. "They get that, they understand that."


When Boswell and his company talks to corporations, "We’ve been really helping them understand that domains are key to helping them understand their growth.," he said. If you want to really grow in your branding opportunities ... domains are going to be key to that."


Adam Dicker, president of DNForum.com, talked about the future being in development of sites.


"We tend as a domainer to constantly be buying and looking for domains and bargains," he said, and never build out the sites they buy. "We need to focus more and build those one or two domains."


A parked page is not going to sold for $50 million dollars, he said. But if these parked pages partner with a good company and put up good content it will be worth more.


"I personally feel when I sell a domain, it’s like giving up a child for adoption," Dicker said. He suggested that there needs to be a better system to evaluate the worth of domain names. He also said that it's important to realize every domain name has a value to somebody -- even Zzzp.com, which someone offering him $1,000 to sell, he said.


Owen Frager, CEO of The Frager Factor, said the most valuable domains are when brands use generics in their marketing.


"Domains, like life, are either memorable or forgotten," Frager said. He brought up the example of the commercials for Nowwhat.com, which is a site for State Farm Insurance.


"If that was commercial for State Farm with State Farm's website on it, they would never go to that website," Frager said. He added, "domain names that may seem like worth less to us because they have more words in them … but look at freecreditreport.com."


Sporting a  a white fedora is Leland Hardy of NewYork.com, who talked about the success of building NewYork.com with quality content.


"As the shorter domain names are taken ... longer names will have increasing value," Hardy said. He said he has noticed increasing trend of what he calls "intuitive domain names" -- something like Handmadedesktopcomputers.com, where it is clear to the consumer what is being sold there.


Ammar Kubba, CEO of TrafficZ.com, said a big challenge is that "People label us as domain squatters and just generally don't have good things to say."


"One of the things we really need to do is educate people and get more involved in the industry groups that are trying to promote our good will and reputations," Kubba added.


One solution he proposed is to advocate more transparency in the industry and with partners to not seem shady.


Peter Lamson, senior vice president and general manager of domain marketplace for NameMedia.com, said the domain name buyers should focus on the huge demand for local niches that small businesses will want as a branding vehicle.


An example he gave was HollywoodLandscaper.com. It might not be very valuable to some people, but a landscaper in the city of Hollywood is going to pay a few thousand for it because it is of high value to them.


Dan Warner, COO of Fabulous.com, encouraged the audience to stop thinking about traffic as the defining measure of if a site is valuable.


Why does Fabulous.com have value? Because it is a brand name, he said. "People have become hooked on the heroin, the crack, of traffic. Traffic is good… but it’s not necessarily the best way to think about your assets and where they stand."


"You have to think about the nature of what you’re actually selling," he said.

Blogging from TRAFFIC East 2007 Conference

Today I'll be attending the seminars and panels at the T.R.A.F.F.I.C. Domain Conference & Expo at the Westin Diplomat Hotel in Hollywood. CEOs of top domain names will be discussing issues in the industry. Seminar topics include:

  • The industry yesterday, today and tomorrow
  • Are domain owners too dependent on parked pages?
  • The future of pay-per-click
  • Growing advertising money in local markets in the U.S. and abroad

Throughout the day I'll be blogging on the seminar, so be sure to come back to read the updates of what these industry leaders have to say.

Sneak Peak at New Verizon Phones

It's an exciting time in the world of cellphones.

Verizon Wireless held a pep-rally for it's South Florida employees on Monday in Plantation to talk about the newest phones hitting the stores in October and November. Afterward I was able to take a gander at the new batch of phones, and some of the models are nothing like what customers have seen before.

Vzjuke_2 First out will be the Verizon Wireless Juke by Samsung. It's not thin like a Razr, but it sure is long and skinny. Aside from it coming in a bright red, teal or blue, it's the way that it opens that will catch people's attention. It's not a clam shell, or a slider -- it's a switch blade. The cover flicks 180 degrees counter-clockwise to reveal a keypad.

As its name implies, it is designed for music lovers. But unlike other phones, it is not V CAST music capable.

"We listened to what young customers told us," said Verizon Wireless Florida spokesman Chuck Hamby, and young customers didn't think it was necessary to download through the V CAST network since they can just connect it with their computers to add music. So to bring down the price, the V CAST music technology is not included. It's certainly a device aimed at younger people. For starters, the cover is just so fun to flick it's like a toy. And secondly, the screen is pretty small, so young eyes will have a much easier time using it.

Vzpearl Next out this month is the BlackBerry Pearl, which only Verizon has in a silver-grey color. It's much thinner than other BlackBerrys, and big fingers might have trouble with the squished keypad. Aside from business professionals, Hamby said stores expect this phone to attract working moms on the go wanting a sleek-looking smart phone.

Vzvenus The Venus by LG will hit stores in November (no exact date released yet) and will have not one but two touch screens, one above the other. The larger screen on top slides upward to reveal a number keypad. It comes in both black and pink (we all know how important colors choices are) and has a 2.0 megapixel camera and camcorder. The lower touch screen menu gives a little vibration when a screen button is pressed to confirm you've hit a button.

Vzvoyager Similar to the Venus (but much cooler in my opinion) is the Voyager by LG. It has one large touch screen with a great resolution to view videos and browse the web. Like the Venus, it also gives a slight vibration as feedback when an on-screen button is pressed. It flips open sideways to reveal a full QWERTY keyboard with easy-to-press, spaced-out buttons. (Now if only it'll come in pink...)

Vzvoyagerheroes In the past, Verizon has never announced new phones before they have hit stores. Perhaps the company wants to build hype similar to what Apple has done?

"I can't say that didn't push us," Hamby said of how the iPhone was marketed. But what also influenced the company was that customers were wanting to know what phones were coming out so that they could plan ahead.

Hamby has been visiting employees all over Florida, and South Florida store employees seemed to be most excited about selling The Voyager, he said. Customers in South Florida are serious about buying phones with the cool factor -- more so than in other areas, he said. And if you're not already aware, thin is no longer the big fad. Touch screens are the new thin. These phones may not be paper thin, but it's just not an exceptionally important feature anymore to consumers, Hamby said.

So if you're looking to buy a new phone from Verizon, I'd definitely hold out for another month for these phones to hit stores. If you want to be notified when the phones become available or pre-register to buy any of them, visit verizonwireless.com/next.

Investigate before you date

Are you the kind of person that likes to investigate your dates? There are the basic checks, such as the Google test, where you see what comes up with you search their name. Or digging through Facebook and MySpace profiles to see what they've been up to. But what about paying for a professional background check to see if they have a criminal record?

Lovediner LoveDiner.com is an online dating site that does a background check on its members to filter out convicted felons and sexual predators from participating. The site is run out of Delray Beach. It has about six million registered users and it's only been active for about three months. I spoke with the 23-year-old president and founder Brandon Rosen, and he said LoveDiner.com can easily become a powerhouse dating site in the next year because of this feature that other sites like Match.com and eHarmony.com lack.

But would you pay $44.95 a month (or $99 for three months) to get a background check to be on the site knowing that the dating selection on there was just a little safer? Rosen realizes that some people will not want to join because they are not comfortable with signing up for a background check, but he said the loss isn't too big.

"We know right now that we'll loose 5 percent of the revenue," Rosen said, adding that on average only 9 out of the 10 people that apply will make it through the site. "When it comes down to it, it is one thing that separates us from the rest of the competition out there."

Rosen said he realizes that he might not be able to catch every goon through a background check, but he does have a staff of about eight people monitoring the site 24 hours to scan recent activity and keep things clean.

There is talk among lawmakers to start requiring online dating sites to do a background check on its members to cast out sexual predators and other convicted felons. If that becomes a reality, LoveDiner.com will be far ahead of the game and in a better position than other dating sites.

"There's no way they can go back and screen everybody," Rosen said of other sites like Match.com, which states it has more than 20 million members. "They don't want to do it. It's too expensive."

One of his biggest challenges is to compete with the well-known sites like Match.com and eHarmony. But Rosen isn't new to this game -- he's been in the online advertising business since he was 17. He said he knows how to build traffic to the site and that membership will likely triple by the end of this year. 

"It's only a matter of time where it becomes that one-stop shop for all your dating needs," he said.

Would you pay to use a dating site that does a background check? Have you had bad experiences with other dating sites? I haven't used a dating site before, but the background check does seem like a helpful feature to have.

Dunder Mifflin Infinity

If you watched The Office last night, you saw the commercial for the new Dunder Mifflin website where you can apply to be a part of the Dunder Mifflin family at www.dundermifflininfinity.com.

As Office fans know, the fictional paper company is a disaster. But ironically the site -- which was an online game to run your own branch -- crashed last night. Or at least that is what seems to have happened, as it was full of error message gobbily gook. It's seems to be working now, but some forums are reporting bugs with the game.

Fans are able to become their own branch managers for several virtual branches and recruit employees, and branches compete against each other. One fan is so dedicated to winning, he made up his own recruitment video for Elizabeth, N.J.

As a fan I hope the site won't go haywire again. I want to go on all day long. (That's what she said.)

Drink virtual Evian water, look virtually healthier!

Product placement in virtual worlds like Second Life isn't new, but Evian Natural Spring Water has taken it to the next level.

If your Second Life character drinks Evian water, the character's skin will look healthier. It's described as the character's graphics being more defined with better texture and the lighting changes to become more flattering. It was done as part of a marketing partnership between Evian and Second Life.

Evian might not be able to promise that drinking their water makes you look better in the real world, but they sure can do that now for the virtual world! Just imagine what this means for the future of online marketing. You can drink virtual Red Bull and actually have wings. What if virtual Gatorade makes your character faster (and sweat orange/blue/purple)? What about Nike shoes that make your character jump high...

Here's a highlight of the press release:

ATLANTA, GA – October 2, 2007Evian® Natural Spring Water, the world’s leading brand of bottled water, announced today that it will become a new component of the popular Internet-based world, “Second Life.”  A 3-D virtual world entirely built and owned by its residents, Second Life is inhabited today by almost 8 million people from around the globe that will now delight in the virtual health and beauty benefits of the world’s leading brand of bottled water.

Within Second Life, residents will find true-to-life Evian Natural Spring Water vending machines. As the person approaches, a pop-up message will appear offering the opportunity to give one’s skin a “second life” thanks to Evian. If the resident accepts the proposal, he or she will be offered a bottle of Evian Natural Spring Water and a variety of natural skins to choose from. Once the skin is selected, a physical transformation occurs for the resident.  This virtual transformation, while not possible in real life, provides more than just simply a cosmetic change, but indicates skin renewal; the bodily presentation of the character then becomes more defined, having a better texture and is lit in a more flattering manner.

...

“Evian has always had its hand on the pulse of what’s hot.  With build-it-yourself virtual worlds, fantasy lands and video games increasing in popularity, we felt that Second Life was a fitting platform for Evian to make its virtual debut,” said Jeff Caswell, Vice President of Marketing for Evian North America.  “Everyone should be able to experience the many benefits that Evian has to offer—whether they’re in the real world or the virtual world.”

Miami Beach Starbucks launches iTunes Wi-Fi Store

This morning I'll be visiting a Starbucks on Lincoln Road Mall to get a demonstration of how the new iTunes Wi-Fi Music Store will work with the iPhone, new iPod Touch and with laptops. Customers that hear a song in the store will be able to instantly purchase that song on these devices. It officially launches Tuesday, but I'm told anyone who stops by the store Monday morning will be able to see it in action.

And there will be giveaways all over the nation where some customers get free downloads of a "song of the day." They are reportedly giving away more than 50 million free downloads.

For now, the only participating Starbucks in all of Florida is the Starbucks Hear Music Coffeehouse on Lincoln Road Mall, at 605 Lincoln Road, Miami Beach.

I'll be writing more about the launch of the iTunes Wi-Fi Music Store for Tuesday's paper.

UPDATE 11:30 A.M.: I just got back from the Starbucks Hear Music Coffeehouse. I was told on Friday by public relations representatives that customers would be able to try it out today, but alas, they password protected the Wi-Fi store and it won't be accessible to the public until Tuesday. I was able to see it run on the new iPod Touch, but if you don't own an new iPod or an iPhone, then you can also see it on a laptop. When customers log onto the Wi-Fi, the landing page will have information on the song playing and a link to download it through iTunes. It also shows the last nine songs played in the store.

 
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