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TRAFFIC -- Greatest challenges in the industry

The panel from the first seminar on the industry was asked what are the greatest challenges are for the future of the industry. Pretty much everyone's answers touched on changing the perceptions of being cybersquatters and working more as an industry to have better organizations that can represent their image and lobby for their needs. Here are some highlights of the answers:

Jonathan Boswell, CEO of LeaseThis.com: "A big issue is getting the entire industry to work together. One of the big [reasons] that corporations have held back from going in the space is that it is so fragmented."

Leland Hardy of NewYork.com: "The reluctance to embrace the industry is the frustration from users of landing" on a site filled with ad links.

Owen Frager, CEO of The Frager Factor: "The perception of being cybersquatters is going to stand in the way." He later added, "I urge everybody to join in this ICA (Internet Commerce Association) as I have."

Peter Labson, senior vice president and general manager of Domain Marketplace for NameMedia.com: "There is just a fraction of the world ... aware of this as an industry."


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