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UPDATE: Amazon.com is back up

Update 5:05 EDT: After being down for more than two hours Friday, Amazon.com went back online for less than an hour before it went down again. For now, the site seems to be back up and running. Amazon's stock (AMZN) has dropped 4.59 percent at $80.63.

Amazon's media relations spokesman has sent me the following statement about the situation that began at around 10:25 a.m. Pacific time, reporting that the retailer's web services were not affected:

Hi Bridget,

The Amazon retail site was down for approximately 2 hours earlier today (beginning around 10:25) – and we’re bringing the site back up.

Amazon’s systems are very complex and on rare occasions, despite our best efforts, they may experience problems.  We work to minimize any disruption and to get the site back as quickly as possible.

Amazon’s web services were not affected nor were our international sites.

Craig Berman
Director, Strategic Communications
Amazon.com

Below is the original blog post at 1:40 p.m. EDT, along with updates made throughout the afternoon:

AmazonerrorWhat? Amazon.com is down? I just visited at 1:35 p.m. and saw this message.

Kind of scary when Amazon goes down. The only thing worse would be if Google went down... then you know the end of the world is near.

UPDATE: It's 2 p.m. and the site is still down. It's been down for about a half hour. This can't be good. I'm still waiting a call back from their media relations team to find out what is going on...

UPDATE [2:35 EDT]: Amazon is still down. There was a moment where I thought it was back up because a homepage loaded, but none of the links worked. When I refreshed the page, it went back to showing the Service Unavailable message.

Amazonerror2UPDATE [3:10 EDT]: It's not fixed, but now Amazon has put up a more professional-looking error page. The site had been down for more than an hour and a half before they changed the error page from "Http/1.1 System Unavailable" to "We're sorry!"

UPDATE [3:22 EDT]: Looks like they are getting back online. The site seems to be fully working now. No word back from Amazon's media relations team as to what caused this massive glitch.

UPDATE [4:15 EDT]: It's back down! The homepage went back to the "We're sorry!" message. This is terrible for Amazon. Just imagine how much money they are losing while down, not to mention the future loss of sales if customers lose trust in the retailer. Even if the site goes back up later today, will customers feel comfortable enough with the site to buy anything today?

UPDATE [4:25 EDT]: Well, now the links are working again. Guess it means Amazon is back up... for now?

UPDATE [5:05 EDT]: To test the site, I just successfully purchased and downloaded an mp3 from Amazon without one glitch or hiccup.

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mc

I'm scared.

Jeremy Miles

www.amazon.com works for me, but amazon.com doesn't, and no links work.

Jeremy Miles

www.amazon.com doesn't work for me any more.

Bridget

Jeremy: Yeah, that's exactly what happened to me. Typing in www.amazon.com brought up a welcome page, but no links worked.

R

"Even if the site goes back up later today, will customers feel comfortable enough with the site to buy anything today?"

I messed with my account during the up and down and would've bought during it too. Course, I ran my own business web server for 5 years so it doesn't bother me.

dl

omg, it's b/c ps3 special edition was coming out. too many people buying it at once. relax

Mike

The stock price is irrelevant to this outage, the stock was down 4% due to oil, not the outage.

Bridget

Mike: That may very well be true, but I don't think it is irrelevant. As a business reporter, it is standard to post the stock price of a company along with the news of the day, so people have a sense of how the company is doing.

Gamer

This is very likely because a new Playstation 3 bundle, 80g with Metal Gear Solid 4, went on sale at 10:00 PST / 1:00pm EST. Amazon sold out of the bundle within 5 minutes.

Which begs the question, doesn't Amazon have the capability to handle high-customer demand? I mean come on...

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