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Online Olympic fever soars - Phelps Phans doing the most buzzing

Beijing_olympics_swimming_phelpsHave Olympic fever? I certainly do, but I'm hooked on television coverage, not online videos. Nielson Online has been tracking hits to sites with Olympic coverage, and the traffic on every site has been growing each day this week -- especially with people watching live coverage while at work.

With more Olympic video online this year than ever before, are you logging on at work to watch?

NBC's site grew about 140 percent in traffic since the start of the games, and Yahoo!'s Olympics section grew 85 percent. Here are a few tables from Nielsen:

Table 1: Unique Audience (in 000’s) to NBC Olympics Video URL (U.S., Home and Work)
Name
August 8
August 9
August 10
August 11
NBC Olympics Video Site*
436
858
858
2,030
Source: Nielsen Online, NetView Custom Analysis
*Does not represent actual streams or video viewing
Table 2: Unique Audience (in 000’s) to Olympics-related sites, ranked by UA on August 11, 2008 (U.S., Home and Work)
Name
August 8
August 9
August 10
August 11
Yahoo Olympics
1,477
3,324
2,839
5,253
NBC Olympics
2,664
4,008
3,264
4,560
AOL Olympics
395
1,010
1,205
1,192
Beijing2008.cn
429
780
581
607
New York Times Olympics
341
466
301
482
ESPN Olympics
273
343
579
368
Fox Sports on MSN Olympics
49
95
259
182
USA Today Olympics
280
184
231
163
CBS Sports Olympics
70
23
41
102
Sports Illustrated Olympics
45
112
173
78
Source: Nielsen Online, NetView Custom Analysis
And they also tracked which stars are getting the most online attention. Of course, Michael Phelps is getting the most buzz.
Fifteen most buzzed-about athletes from basketball, gymnastics, beach volleyball and swimming competitions, based on messages posted between August 4 and August 10, 2008
Athlete
Sport
Country
1.Michael Phelps
Swimming
United States
2.Yao Ming
Basketball
China
3.Kobe Bryant
Basketball
United States
4.LeBron James
Basketball
United States
5.Dara Torres
Swimming
United States
6.Shawn Johnson
Gymnastics
United States
7.Laure Manaudou
Swimming
France
8.Kerri Walsh
Beach Volleyball
United States
9.Katie Hoff
Swimming
United States
10.Misty May-Treanor
Beach Volleyball
United States
11.Yi Jianlian
Basketball
China
12.Park Tae-Hwan
Swimming
South Korea
13.Grant Hackett
Swimming
Australia
14.Natalie Coughlin
Swimming
United States
15.Nastia Liukin
Gymnastics
United States
Source: Nielsen Online, BuzzMetrics

Table 2: Share of buzz volume between August 4 and August 10, 2008
Athletes
Share of Buzz Volume
Swimmers
46
Basketball players
38
Gymnasts
9
Beach Volleyball players
7
Source: Nielsen Online, BuzzMetrics

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JournalRhythm

I'd agree that Michael is definitely the attention getter this Olympics. I myself was even inspired enough to write a song about him. If you want to give it a listen, you'll find it here:

http://journalrhythm.blogspot.com/2008/08/michael-phelps-is-halfway-there.html

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