Zune, Microsoft's music and entertainment service, announced Tuesday that it has become the exclusive music download service for Univision.com. The new Zune portal on Univision's music channel is part of a three-year partnership between the companies.
Univisión is the most-visited Spanish-language website among U.S. Hispanics, thus giving Zune another weapon in its arsenal against music download giants iTunes and Amazon.com.
"We've been making some real strives to embrace the Hispanic community for the past two years," said Javier Farfan, senior marketing manager at Zune. He added that the company has seen an increase in its Latin music sales. ''We really want to make sure that Latin music is part of our overall Zune strategy,'' Farfan said.
U.S. Hispanics are more likely to pay for music downloads than the average population, said Forrester Research analyst Sonal Gandhi.
They also are using their mp3 players more than the average person, and they spend more on music. The median spent on music downloads a year is $80, whereas it is $100 a year for U.S. Hispanics, Gandhi said, making them great customers.
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