Not only can Univision.com visitors read news about Colombian rock musician Juanes, but now they will be able to download his music, too.
Zune, Microsoft's music and entertainment service, announced Tuesday that it has become the exclusive music download service for Univision.com. The new Zune portal on Univision's music channel is part of a three-year partnership between the companies.
Univisión is the most-visited Spanish-language website among U.S. Hispanics, thus giving Zune another weapon in its arsenal against music download giants iTunes and Amazon.com.
"We've been making some real strives to embrace the Hispanic community for the past two years," said Javier Farfan, senior marketing manager at Zune. He added that the company has seen an increase in its Latin music sales. ''We really want to make sure that Latin music is part of our overall Zune strategy,'' Farfan said.
U.S. Hispanics are more likely to pay for music downloads than the average population, said Forrester Research analyst Sonal Gandhi.
They also are using their mp3 players more than the average person, and they spend more on music. The median spent on music downloads a year is $80, whereas it is $100 a year for U.S. Hispanics, Gandhi said, making them great customers.
Click here to read the rest of my story in today's Miami Herald.
U.S. Hispanics are more likely to pay for music downloads than the average population, said Forrester Research analyst Sonal Gandhi.
Um.. Im hispanic and none of my friends or family want to pay for anything that they can get for free anywhere else... Im pretty sure other ethnicities would feel the same way..
Posted by: James | October 28, 2008 at 04:23 PM
BTW great blog. I just found it after the herald revamped it website. Wish you would post more often. Let me know if you need more posts to get your blog more publicity, I know alot of bloggers with tons of free time and opinions.
Posted by: James | October 28, 2008 at 04:27 PM
That was a good news. At least now, we have lots of option on where to have our favorite zune music. The spread of this one keeps on rocking every music lovers
Posted by: zune blog | November 30, 2008 at 12:35 PM