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The 2009 SoFIE Interactive Awards Finalists announced

The following announcement was sent out by the South Florida Interactive Marketing Association today:

The South Florida Interactive Marketing Association (SFIMA), a support and best practices group for the interactive marketing community, has announced the finalists for its third South Florida Interactive Excellence (SoFIE) Awards, which encourage creative, innovative and measurable digital marketing programs and reward the South Florida digital community for their hard work.

The winner in each category, as well as a "Best of Show," will be announced at the SoFIE Awards Gala held Friday, May 1, 2009 at 6:30 pm at Gulfstream Park’s Sport of Kings Room at 901 S. Federal Highway in Hallandale. The award show’s title sponsor is DynaPep.com and seven additional sponsors have signed on to support this annual gala.

Twenty-one judges, from media, academia, agencies and corporations, selected three finalists for each award category.  The finalists are:

Most Effective Integrated/Cross Channel Marketing Campaign
- Germville – A Sick Place to Live by The Factory Interactive
- Kaplan University by Ogilvy
- Levi’s Project Runway by Razorfish

Most Effective Direct Response Campaign
- ADT Security by Razorfish
- eCollegeFinder by DMi Partners
- Hotel De Soleil by LGD Communications

Most Effective Online Brand Experience
- Levi's Project Runway by Razorfish
- Mozilla Firefox 3 by Nobox Marketing Group
- Southeast Toyota Finance Web site by World Omni Financial Corp.

Most Effective Email Marketing Campaign
- ADT Security by BGT Partners
- ME by Melia by LGD Communications
- Pet Supermarket by Loop Consulting Group

Most Effective Use of Emerging or Innovative Media
- Coke - Burn Alter Ego by Sapient Interactive
- Destructoid.com by MethodMedia
- Community Podcasting by www.TenGoldenRules.com

Most Effective Hospitality, Travel or Tourism Campaign/Site
- Copa Airlines by Nobox Marketing Group
- ME by Melia - LGD Communications
- Southwest Airlines, Hallelujah Campaign by Razorfish

To learn more and register for the event, visit www.sofieawards.com or call 305-490-3627.

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