Would you spend $5 on a rose you couldn't smell? $10 on a teddy you couldn't squeeze? $50 on a stack of cash you can't spend?
Virtual gifts have become a huge business -- and it means big bucks for online dating sites, where users are spending cash to woo a potential mate. [Click here to read the full story.]
While researching this story, I sat down with Clifford Lerner, CEO of Snap Interactive (OTC BB:STVI), who shared with me some stats about a few users spending a ton of money to impress girls within the company's Facebook app called "Are You Interested?" He said one guy spent $900 in one hour to send $20 virtual gifts of animated hearts to several ladies, hoping someone would message him back.
It made some sense. If a guy spent $20 on me, there could be more guilt to at least send him a thank you back -- no matter how strange it might seam . And in the world of online dating, getting a reply back means everything... and maybe some folks would pay a few bucks to get your attention better than just sending an e-mail.
And while doing research I signed up for "Are You Interested?" -- and without creating a profile, in one day I got 14 guys who sent me these gifts! The prices ranged from $2.25 to $6... some from guys from Turkey, Egypt, Lebanon, Alaska and a few from Florida.
But to have a little fun with it all, some of the folks here at the Herald put together a Facebook app where you don't have to blow your budget on fake Valentine gifts. When you care to send the very cheapest, send Bridget Carey's Bargain-Basement Valentines.