The first Android phone to be sold at AT&T certainly is a unique one. The Motorola Backflip has a backward clamshell design, so the 3.1-inch touch screen and keyboard are always facing out -- even when closed. There is a secondary touchpad on the back of the main screen, which I find useful for doing quick scrolling, but it can be disabled.
Instead of requiring a Google account to get it started, it uses a system called Motoblur to synchronize social media updates, e-mail and contacts. It has a 5-megapixel camera and video recorder with optional flash.
But the Motoblur social media widgets that come installed weren't too impressive. A window that was supposed to show my recent status on my networks wouldn't update in over a day. And the widget that's supposed to show all recent activity from all my connections on Twitter and Facebook would quickly fill with useless updates. (Example: John Smith on Twitter just changed his iPhone location. Why the heck do I care about that?)
Bottom line: It's a good phone with a nice camera and keyboard. With Motoblur, this phone is designed for a serious social media junkie. But if that's not you, no worries -- just disable those widgets and customize the menu how you want it, just like other Android interfaces.