Comcast has rebranded its television, phone and Internet services as Xfinity for South Florida customers starting Monday. The company is still named Comcast, but all services will now be referred to as Xfinity.
South Florida joins 12 other metro markets using the new brand name, which started to roll out in February. More areas will be making the transition throughout the year.
The name change is designed to highlight technology upgrades South Florida customers have seen over the past few months, including increased download speeds and channel options, Blackberry and iPhone apps, interactivity between TV and phone service, and Fancast Xfinity TV, a new service featuring more than 19,000 movies, shows and other content television customers can watch online.
"Xfinity points more to the future and the next generation products that will be coming soon -- more integration among products across multiple platforms,'' said Spero Canton, Comcast spokesman.