The latest Groupon clone in Miami offers "insane" tours in the Everglades, mixed martial arts classes and Key West fishing trips. Huge.com, a weekly deal website for men, sells discounts that may help you "hook up with the ladies" -- or so they say.
Founded by Aventura-resident and Internet entrepreneur Mike "Zappy" Zapolin, the service was designed to stand out from more than a dozen South Florida competitors by showing deals men would purchase. (Warning: Signing up may fill you with manly urges to shoot somethin', fix things... perhaps even cook outdoors.)
It's not as if women are discouraged from buying discounts for fishing or taking up a sport; in fact, Zapolin says 40 percent of the buyers thus far have been women. Rather, Zapolin wants men to sign up knowing they can avoid an inbox filled with discounts on yoga and keratin hair treatments, which tends to be a regular feature with competing sites.
Huge is the masculine counterpart to Miami-headquartered CoupTessa.com, the first women-focused daily deal site (where, um, you can get nailpolish-friendly Everglades tours?). Another local niche competitor is DealDaisy.com, which centers on deals for mommies.
Zapolin says Huge.com has five full-time employees and 15,000 registered users since it launched in April, and he plans to expand next to Los Angeles. The internet entrepreneur found previous success in buying and selling generic domain names, making millions off sites like beer.com, computer.com and creditcards.com.
Bridget,
Great article!
One update, Huge.com is now at over 25,000 registered users!!
Peace. Zappy
Posted by: Zappy | June 24, 2011 at 01:02 PM