Hey, why should guys like Jeff Zucker and Les Moonves have all the fun? Now you too can put staggering sums of money at risk, gambling on the whimsy of American television viewers. And unlike Zucker and Moonves, you can't just stick shareholders with the loss as you shrug your shoulders and walk away. That should make it really exciting.
The on-line gambling site PinnacleSports.com is now taking bets on TV's equivalent of the heavyweight championship: which series -- reigning but grizzled champ CSI or fresh-faced young challenger (not to mention hard-bodied) Grey's Anatomy -- will be the top-rated rated show at 9 p.m. on Thursday night.
CSI, averaging around 20 million viewers, has owned the time period for CBS for years. But Grey's Anatomy was so strong on Sundays last season -- averaging 19.9 million for the season, with numbers even gaudier toward the end of the year after piggybacking on the Super Bowl -- that ABC decided to throw it into the ring on Thursdays.
So pretend you're a rapacious network swine for a minute -- which show do you think will win? And are you willing to put your money where your mouth is? PinnacleSports has made CSI an overwhelming 4/11 favorite -- that is, you bet $11 to win $4. Grey’s Anatomy is a 5/2 underdog (bet $2 to win $5). Don't worry; if you lose, there's always government cheese out there.
Meanwhile, in the first big ratings contest of the fall season, CSI's tropical cousin CSI: Miami beat out NBC's most ballyhooed new show, Studio 60 On The Sunset Strip Monday. The maggots and corpses racked up 17.2 million viewers to Chandler and Josh's 13.4 million. The margin was closer in the 18-49 age group that the networks care about, which is good news for Studio 60. Question is, how many of them will come back next week? TV shows about TV have generally not been ratings successes. But what do you care? After you blow all your money betting on Thursday nights, you won't be able to afford cable. Hell, you won't be able to afford electricity.I've probably just decimated my own reading audience. Oh well, easy come, easy go.