In an ominous and frankly power-mad move, the FCC has proposed fining Comcast for airing a video press release on a sleeping potion without letting viewers know it was financed by the manufacturer. The FCC says CN8, one of Comcast's cable networks, aired a video press release for a product called Nelson's Rescue Sleep on Sept. 21, 2006.
Without defending video press releases or the lazy TV station that air them, I'm puzzled by all the concern: A lot of newspaper print press releases with little or no editing and without identifying them as such. If the federal government needs to stamp out the practice on TV, why not in newspapers?
That's just an asterisk, though, to a much broader problem. Letting the feds make rules about newscasts or their content will be absolutely disastrous for television journalism. The lefty media watchdogs who are pursuing this thing -- it was the Center for Media and Democracy that filed the complaint against Comcast -- are blithering fools if they think it won't rebound against them. If the FCC gets the authority to decide what is valid news and what is not, if it gets the right to rule on every story that appears on a newscast, do you think it will stop at video press releases? What do you think a Republican-dominated FCC would have done to CBS over the Rathergate stories on President Bush's military service?
Worse yet, the FCC is attempting this power grab not against the broadcast networks but cable, a medium it has no authority to regulate. All that hoary twaddle about "public airwaves" doesn't apply to a medium that doesn't use the airwaves. Cable TV has triggered a golden age of television precisely because it is not regulated by the government. The Sopranos and Sex and the City and Dexter and The Shield would never have made it to the air in an FCC-regulated environment. And try to imagine either Keith Olbermann or Bill O'Reilly surviving the Fairness Doctrine. Congress or the courts or both need to slam the door on the FCC's expansionist ambitions, fast.