The deal that the Directors Guild of America signed with Hollywood's major studios Thursday could break the logjam in studio negotiations with striking writers. The new contract with directors gives them a much bigger share of the income generated by new digital media -- the Internet, cell phones and the like. That's been the major economic issue in the writers' strike.
But even if talks resume (the studios have suggested informal discussions before returning to the negotiating table, an approach that smoothed the bargaining with the directors), they won't necessarily yield quick results. For one thing, the writers have other demands -- particularly that producers and editors of reality shows be covered by any new contract. That was the point over which negotiations broke down in December. The whole point of reality shows, as far as the studios are concerned, is that they're cheap, and the studios want to keep them that way. If the writers are serious about this demand (and some writers have told me they don't really believe it's a deal-breaker), it won't be easy to resolve.
The other problem is that the writers' strike has become personal, with both sides engaging in acts of petty meanness -- the studios refusing to buy tickets to the Screen Actors Guild awards ceremony for producers (who are also mostly members of the striking Writers Guild), the writers marching with picket signs that include the home addresses and phone numbers of studio heads.
The writers are also clearly resentful that the studios preferred dealing with the Directors Guild. There's not a great deal of love lost between the two unions in recent years; the writers believe the directors suckered them into a bad deal on income from DVDs during the last strike, in 1988. And they also think that it was their sacrifice -- going on strike -- that enabled the directors to painlessly strike Thursday's deal with the studios. The statement the Writers Guild issued at the news of Thursday's deal didn't exactly brim with fraternal love: "For over a month, we have been urging the conglomerates to return to the table and bargain in good faith. They have chosen to negotiate with the DGA instead."
Bottom line: Thursday's news was the first tangible evidence that the writers' strike won't go on forever. But it's still going to be a while before the TV industry gets back to work.