Last week's news that South Florida oldies station WMXJ had canned its morning man Bruce Kelly less than a year after he took over for the legendary Rick Shaw was startling. Majic, as the station markets itself, almost never makes abrupt personnel moves -- three of its DJs (Mindy Lang, Ron St. John and Joe Johnson) have been there 20 years or more, which is about seven lifetimes in the radio business.
WMXJ's general manager, Bob Hamilton, wasn't available the day Kelly was axed, but he didn't shed much light on the subject this week, either. "The rationale behind it, I can't go into, but it just didn't work out," Hamilton said -- though he did confirm that Kelly's ratings were flat and the station wasn't happy about that.
For now, the morning show is being done by the veteran Johnson along with Kelly's former partner Donna Davis. But Hamilton said WMXJ is looking outside for a replacement. It took the station six months to name Kelly to replace Shaw "but I don't expect the search to go on that long this time," Hamilton said.
In another musical-chairs shuffling of Miami morning men, flamboyant Javier Ceriani is moving his Zona Cero show from Spanish oldies station WCMQ (Clasica 92.3) to Spanish adult contemporary WRMA (Romance 106.7). Both stations are owned by the Spanish Broadcasting System, so it's really an in-house move.