Barack Obama certainly pulled in the eyeballs Wednesday night. Nielsen says that 33.6 million people were watching his half-hour commercial that appeared at 8 p.m. on CBS, NBC, Fox, Univision, BET, MSNBC and TV One. That's 10 million more than Ross Perot's ad on ABC, NBC and CBS drew in 1996, though it's not an exact comparison because Perot's ad appeared at different times and lengths on each network.
Obama's ad was also a boon to ABC's Pushing Daisies, Obama's only competition on a major broadcast network Wednesday night. The Pushing Daisies audience was up 16 percent over last week -- probably not as much as ABC was hoping, but nothing to sneeze at, either.