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Just when you thought marketers couldn't GET any stupider...

Thisislandearth The Sci Fi channel changing its name to Syfy. Because "sci fi" is geeky and "syfy" is, you know, cool.  

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Bridget Carey

Have we entered in another dimension? Are they serious? I bet the same people who make their horrible original movies came up with this idea.

Bridget Carey

And I don't think a name change can save them from making horrible movies:

http://beta.sling.com/video/show/83205/20/The-Soup:-Sci-Fi-Silliness

Jeff

Any more, except for the classics, their made-for-cable product is pretty pitiful and worthy of lampooning(on E!'s "The Soup").

Lesley

sort of as good an idea as changing Downtown Miami to DWNTWN.

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