So, if you're CBS, and your 45th showing of Rudolph The Red Nosed Reindeer brings in 10.6 million viewers and clobbers everything within Nielsen sight, what do you do? That's right: Schedule the46th showing right away! After Rudolph led CBS to a ratings win Wednesday night, the network scheduled it again for Saturday, December 12, at 8 p.m. The way Saturday ratings are flat-lining these days, if Rudolph can drawfive million or so, it might have its 50th screening before the end of 2009.
Up yours, Charlie Brown! You too, Frosty!
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