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No wonder Letterman was rooting for Conan O'Brien

Leno1 Jay Leno's return to The Tonight Show was a disaster for CBS. Not only did Leno crush Dave Letterman in the ratings, with 6.6 million to Letterman's 3.8 million, but Leno's audience stuck around for Late Night With Jimmy Fallen: Fallen scored a rare win over CBS' Craig Ferguson, 2.1 million viewers to 1.8 million. By the way, Letterman's show lost not only Leno but to ABC's Nightline, which pulled in an audience of 4.1 million.

Everybody's saying Leno's victory the first night out was a given, and it's the long run that counts. And that's true. But if you don't think there were a lot of upset stomachs around CBS this morning, you're very, very mistaken.


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Jay Leno (part of Baby Boom Generation, born 1942-1953) vs. Conan O'Brien (part of Generation Jones, born 1954-1965) reflects a broader battle happening throughout Western cultures: the emergence of Generation Jones leadership vs. Boomers clinging to power. GenJoneser Obama's ascendance following 16 years of Boomer Presidencies is the most visible example, but we find it throughout the West, where more than two thirds of EU leaders are part of GenJones (following two decades of Boomer dominance).

I think this GenJones trend is worth knowing about. Google Generation Jones, and you’ll see it’s gotten lots of media attention, and many prominent commentators from many top publications and networks (Washington Post, Time magazine, NBC, Newsweek, ABC, etc.) now specifically use this term. In fact, the Associated Press' annual Trend Report chose the Rise of Generation Jones as the #1 trend of 2009. I found this page helpful because it gives a pretty good overview of recent media interest in GenJones: http://generationjones.com/2009latest.html


i thought that leno was boring and old and farty. it was really disappointing

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