Super Bowl? We can take it or leave it. Olympics? Don't watch 'em so much. Soccer? Now you're talking. When the World Cup is on, South Florida turns on the TV.
No television market in the United States is watching World Cup matches more fervidly than South Florida. Both English-language ESPN and Spanish-language Univisión say Miami and Fort Lauderdale lead all cities in ratings for TV viewership.
That's a marked contrast to ratings for February's Super Bowl on CBS (in which South Florida finished 49th out of the biggest 55 markets) or the Winter Olympics on NBC (most nights, South Florida was dead last). Read the full story Barry Jackson and I wrote on World Cup ratings in Saturday's Miami Herald.