Thursday's installment of News of the Weird leads with the announcement that Anderson Cooper is starting up a syndicated daytime TV talk show aimed at female viewers. (Launch is expected sometime in fall 2011.) Which can only be called a triumph of hype over common sense. Nielsen ratings released earlier this week for the third quarter of 2010 show Cooper's CNN show in a death spiral -- he's down to less than 600,000 viewers each night.
In fact, in a CNN lineup littered with the maimed and wounded, Cooper's show is the worst basket case of all. He's lost 42 percent of his audience over the past year, the biggest decline on the network. And it's women who are leading the exodus. Half of Cooper's female audience has disappeared over the past year, including a whopping 57 percent in the prime news age demo of 25 to 54. Good luck with the new show, Anderson.