Nielsen sees big jump in Hispanic viewers

The results of the U.S. census just being wrapped up are expected to show a huge increase in America's Hispanic population. But even before we have the census results, the Nielsen folks are forecasting a big jump in Hispanic television households. Nielsen says 40 percent of next year's new TV households will be Hispanic. That will represent a 3 percent jump in the overall numbers of Hispanic TV households -- about five times the rate of increase for Asians, and six times the rate of increase for blacks.