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At Univision, new -- bigger -- ambitions

When Nielsen Media Research sent out its weekly television ratings report for the first week in Conde September, TV programmers and marketing directors across America blinked, rubbed their eyes, then blinked again. Could it really be? Spanish-language Univisión finishing first? Not first in the Spanish rankings, not first in Miami or Los Angeles: First in the whole United States, ahead of Fox, CBS, ABC and NBC.

It could be. It was. And, says Univisión Networks President Cesar Conde, it will be again.

"Our goal is to be the No. 1 network in this country regardless of language,'' says Conde, from his office in Doral. ``[If] we continue to perform the way we have -- and you have to have some macroeconomic trends continue -- that is feasible, that Univisión, a Spanish-language network, can be the No. 1 network in this country regardless of language, within the next five years.'' Read the full story that Bridget Carey and I wrote on Univision in Monday's Miami Herald.


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