Talk about a marriage of the doomed! The United Football League, a new pro football venture, debuted last week on the facing Versus sports network. The result: about 146,000 viewers in the 18-to-49 age demographic. That's about 13 percent lower than the average Versus audience, which is already down at levels nearing Nielsen brain death.
The UFL -- a four-team league that operates in Orlando, Las Vegas, San Francisco and New York -- hitched its wagon to the Versus star at the worst possible moment, just as the tiny cable channel was getting itself kicked off DirecTV's satellite dishes in a rate dispute. That bounced Versus out of 18 million American homes, though the network claims that enhanced availability through the rival Dish Network cut the loss to five million. Bottom line: The Lingerie Football League seems a good bet to outlast both the UFL and Versus.





