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November 24, 2009

A Good Idea for Doing a Good Deed for the Holidays (even if it promotes a commercial product)

From the press release:

On November 29, Petfinder.com is kicking off the first-of-its-kind “Foster A Lonely Pet For the Holidays” program in partnership with the Hallmark Hall of Fame Movie, A Dog Named Christmas, based on Greg Kincaid’s popular novel.  Airing Sunday, November 29 on CBS, the movie tells the tale of a developmentally challenged young man with a penchant for caring for animals in need, who sets out to convince his family — and their whole rural community — to participate in a local shelter's inaugural "Adopt a Dog for Christmas Program."

Inspired by the book and movie, Petfinder.com is working with its network of 13,000 shelters and rescue groups across North America to give families the opportunity to welcome an adoptable pet into their home for the holiday season, ideally from Christmas Eve until New Year’s Day. Interested foster-parents-to-be can visit http://www.petfinder.com/blog/2009/11/17/foster-a-lonely-pet-for-the-holidays to find the participating shelters near them. Not only will they be providing homeless animals with a loving home during the holidays, but they will also be giving shelter volunteers and staff a well-deserved break

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