When people walked into the leading department store in pre-Fidel Castro Cuba, many would exclaim: esto es un encanto – roughly this is enchanting in Spanish.
It was a fitting reaction given the name of the high-end outlet: El Encanto, the enchantment.
The fashionable Havana store was in the headlines again this past weekend -- in Miami.
Thousands of people flocked to El Encanto exhibit at the Cuba Nostalgia show at the Fair Expo-Center in west Miami Dade where former store employees offered a life-size realistic replica of a store display window as well as photos of what the department store looked like in the 1950s.
Founded 120 years ago as a small store near the corner of Galiano and San Rafael streets in old Havana, El Encanto grew by the 1950s into one of the world's most fashionable department stores. In its time it was comparable to today’s Bloomingdale’s or Nordstrom in the United States, Printemps in France or Liverpool in Mexico.
Rosa Roque was one of the longtime El Encanto employees who turned up at the Cuba Nostalgia
show Friday, when the three-day fair opened near the corner of Southwest 24th Street and 112th Avenue.
“I’m this young woman in the picture during my bridal shower with fellow store employees,’’ said Roque, pointing to one of two dozen young women around a table in a black and white picture. Roque is sitting, fifth from right, at the 1946 event.
Roque met her husband Carlos at El Encanto. It was an office romance. She worked in the fine stockings department. He in gentlemen’s clothing.
They got married. Soon they had two sons: Rogelio and Alejandro. Later came daughter Ana.
In between, Fidel Castro’s Cuban revolution triumphed and socialism came to Cuba – much to the horror and dismay of the Roques and hundreds of thousands of other Cubans.
Fearful that their children would grow up under communism, the Roques made a fateful decision.
They sent Alejandro and Rogelio to Miami via Pedro Pan, a secret program under which thousands of Cuban parents shipped their children to U.S. exile.
By the time Alejandro and Rogelio were in the United States, their sister Ana was born in Cuba. She and her parents joined the brothers in exile in 1966.
Rosa is now 81 and a proud former El Encanto employee.
Alejandro is now pastor at St. Stephen Catholic Church in Miramar, Broward County – and an amateur photographer.
He took the pictures of his mother Rosa at Cuba Nostalgia above in front of El Encanto exhibit and on the giant Havana floor map where Rosa found the street where she grew up – Cuarteles, near the Capitol building.
-- Alfonso Chardy