« Dolphins In Depth: You've got mail | Main | Fins sign O-lineman with a history [Updated] »

Where the real Dolphins star power should be

Land Shark Stadium logo

I went to a Jimmy Buffett concert Friday morning. No, seriously.

As a way of unveiling the new name and logo for Landshark Stadium, the one formerly known as Dolphins, then Joe Robbie, then Pro Player, then Dolphins again, then Dolphin Stadium, new owner Stephen Ross is enlisting the help of his friend Jimmy Buffett.

Buffett, who has been invited to join the Dolphins as a minority owner but has not committed, performed three songs at the venue before invited media and serveral "VIP" guests that included men in hula skirts, people wearing fake parrots as headgear, and yes, even makeup. It was quite a scene with Dolphins great Kim Bokamper and Dolphins mediocre Joe Rose dancing with one another as if drunk and in love.

The new logo is a fin rising out of a depiction of the stadium.

As I told you first in a post about three weeks ago, Ross wants to glamorize Dolphins games. He wants people to think of game day as an event that transcends football. He wants to make Landshark Stadium the place to be on home game Sundays in the fall and winter. And to do that, in part, he intends to attract and invite A-B-C- and D-listers to the games as well as athletes and celebrities from other sports.

The only "celebrity" at the venue Friday, aside from former Miami players, was former Miami Heat center Alonzo Mourning.

Ross intends to institute a red aqua orange carpet so paparazzi can get their shots of the so-called stars before they parade around the field prior to the game, then head behind the windows of their private suites. (Yeah, you didn't think Paris Hilton was going to sit in the stands did you?)

So why am I telling you this?

Because it is freaking, fracking fascinating when you consider that the new owner is trying to turn the business side of the organization into something of a showcase while the guy running the football operation loves collecting lunch pail players and fielding a blue collar team.

It is a startling contrast of approaches within the same organization.

Ross wants the beautiful people to come out to his games. He wants stars and glitz. He wants the Dolphins organization to represent and embody South Florida, Miami, and South Beach with all its diversity and flavors and attractions. 

Bill Parcells wants a team made of players that make a living behind facemasks and are happy staying relatively anonymous. Did you see the Parcells video a couple of posts ago on this blog? He warns his quarterback against being "a celebrity quarterback."

"We don't need any of those," Parcells admonishes.

And I know he pretty much feels the same way about running backs, and tight ends and defensive ends and safeties and every other position on the field. Parcells would rather his players not write books and not appear on reality or interview shows. He'd be fine with a namelss, faceless band that just thinks, eats and breathes football.

So you have the juxtaposition of those two different approaches within the same organization -- one on the business and marketing end, the other on the football side. And I would tell you neither is wrong. But neither is completely right.

Let's face it, the reason people want to buy tickets is to see their team win. And the stars that really attract fans are usually in the game. Sure, it would be cool to go to a football game and, by chance, see Jennifer Aniston walking to her suite. But that experience would not be worth a nickel if you're walking out of the stadium later unhappy because your team hasn't enough firepower to beat great opponents.

So the hope is the Dolphins soon find some bigtime stars on the football roster. While the stars in sunglasses and walking with entourages don't get in the way of the real show.

[BLOG NOTE: I saw former receiver Nat Moore and safety Shawn Wooden at the event today. We talked for a while and out of those conversations I will tell you on this blog on Saturday the importance of veteran leadership and how a lack of that hurt John Beck and continues to hurt Ted Ginn Jr. So check back Saturday for that insight from two men worthy of respect.]


TrackBack URL for this entry:

Listed below are links to weblogs that reference Where the real Dolphins star power should be:


Feed You can follow this conversation by subscribing to the comment feed for this post.

Its getting harder & harder remaining a dolphin fan.Buffet song sux.Ahhhh back in the days when football was run by real men.

You guys suck. FIRST and FOREMOST this is a BUSINESS.What you think he brought a team just to say he brought a team.He wants MONEY.He makes more if LAND SHARK is full.
He wants to get people to the games.If you can get J.LO to perform at halftime that's bad.SOME REAL FANS paid to see 1-15.THOSE same ones should get a great team and maybe a good show.

And if PARCELLS didn't like the LIGHTS than he wouldn't ever be a HEAD COACH.
He coached in the MEDIA capitol of the world NEW YORK. TWICE at that.Then HE went to the COWBOYS already KNOWING that they are "AMERICA's" team.

LIKE HE ALWAYS SAID HE WANTS TO SHOP FOR THE GROCERIES.If everyone is looking then that's only BETTER.

There is not one person that's in the HALL of FAME that wasn't NOTICE.

Can we get some background on the owner?
Didn't he win a title in Philly with the Stars of the old USFL?
Was he a hype monger of the meddling type like Jerry Jones or is he just a shrewd owner like Bob Kraft in NE?
The guy is over 70 yrs old we outta some behavioral history?

I like Landshark stadium better than Pro Player Jockstrap stadium but what ever they call it, Joe Robbie stadium will always be its real name. He built it without taxpayer help.

Landshark beer is now my favorite beer. Always have and always will support the Dolphins. Have never seen a live NFL game but still dream about seeing the 'fins play whether in Land Shark, Joe Robbie, or in a parking lot. If your passionate about something it doesn't matter where you do it - just that you do it.

I really don't care, as long as the Dolphins win. I don't care if the name of the stadium changes to Hello Kitty Park, I don't care if they have strippers dancing as long as the Dolphins win. I just don't care as long as the Dolphins WIN. GO PHINS

I detest this owner too. He really is making this team and organization a joke. I'm ashamed to wear my colors.

I may be an old fuddy duddy but I remember when there was no Landshark, Pro Player, Aetna, or any business name stadium. The names back in the day were Orange bowl, Sugar bowl, Rose bowl, Peach bowl, etc, etc. Life was good then. Where did we go wrong? Oh yeah! Joe Robbie stadium will always be Joe Robbie stadium no matter what they call it. He built it without tax money. Amazing!

How can Miami stop the opposing Defenses from piling at least 8 bodies close to the line of scrimmage, stopping the run and daring our "great" game-manager QB (???) to throw the ball longer than 20 years? Simple, have a QB that can throw the football at an NFL level! Don't talk about last year when we had a super easy schedule, unless you talk about what happened with Baltimore in the playoffs! Sorry, we do need a "superstar" QB to compete with the good defenses! I'm betting Pennington even is responsible for the collapse in our O-Line! Victor

« 1 2 3

The comments to this entry are closed.