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Dolphins vow "change in the direction of the franchise"

Yes, the Dolphins introduced Brian Daboll as their new offensive coordinator on Wednesday.

I wish I could tell you he promised to score 420 points in 2011. He didn't. I wish I could tell you he's got a plan for what the team is going to do about its quarterback situation beyond Chad Henne, whom the club is obviously keeping. If he's got that plan, he didn't reveal it.

But before we do all that, I simply want to inform you the Dolphins are going in a new direction. No big deal, right? We're headed in a new direction, or at least the Dolphins are promising.

It was evident in that there was a Brian Daboll introductory press conference. That's for sure. The club obviously reads blogs such as this one and is aware you, the fans, have been shredding the hiring for obvious reasons. The club is also aware you, the fans, pay the freight and you're unlikely to do that to any greater degree in 2011 by purchasing tickets if you hate the coaching staff before that stuff runs even one play in 2011.

So you had Brian Daboll. And I'll tell you more about him in the next post. But this post is about direction.

"You know us pretty well," general manager Jeff Ireland said to start off the presser. "This is not something we normally do. It's a little bit different than what we normally do. But we're excited about the direction of the franchise. We really are. We want to convey that to you.

"We're moving on and we're looking forward to change in the direction of the franchise. Steve Ross, I know for a fact, is committed to winning as Tony and I are, and we're looking forward to the process of changing the direction of the franchise in the next coming weeks. Today's an important part of that."

Changing the direction of the franchise is welcome. Stagnant is not a direction. And 7-9 in consecutive seasons is stagnant. So, again, changing direction is a good thing.

But the hope is the direction points up. Not down.

That is not guaranteed.


Because for all the Dolphins need to change -- the quarterback would be the No. 1 priority, in my opinion -- the people making and driving those changes are important. Get the right people making the call and the change has a greater chance of being positive. Pick the wrong people to make the call and you've buried yourself.

Get a mix of those and you have ... stagnant.

The hope here is the people that continue to make that call are the football people on football matters. Obviously Tony Sparano and Jeff Ireland agreed on Daboll so that suggests they still have sway over football decisions. I would expect if the business side was making such calls the Dolphins would have hired ... well, someone whose previous stint was not at a team that scored fewer points than Miami.

But what is the out band of that limit?

Do they have the same sway as Bill Parcells did? Or has the business side of the organization leaked over onto football decisions?

On Wednesday, it was interesting that Daboll was introduced and Ireland, Sparano and club CEO Mike Dee were in the room. Mike Dee is a marketing and business genius. Don't believe me, check the attendance figures for the Boston Red Sox the past decade or so. The guy has also turned the Dolphins into a community relations, charitable and philanthropic juggernaut.

But he never attended a football presser before. Never. Why would he? He's not a football guy.

So was he at this one to monitor? Was he there to grade the participants and report back to Ross? Was he there because he was simply passing by although his office is at Sun Life Stadium and the presser was at Dolphins camp in Davie?


The Dolphins PR department shut down this presser before those questions were allowed to be asked. Honestly, the media asks the football questions first and then gets to these other ones if time permits. Time did not permit. Nobody also bothered to ask if a hiring for a QB coach is forthcoming or if Daboll will fill those duties.I apologize for not jumping up and asking that question aside from the other ones I asked. (I suck.)

But I'm just wondering if that "changing of direction of the franchise" we've been promised in the coming weeks is a signal of greater and more open dialogue with the press, and ultimately, with you? Or if that is just the surface with the business side of the operation holding greater sway over football.

"No," has been the answer the football side of this organization has long used to hold off the business side. It was to a point that no one even asked anymore for things such as greater access to players, for example. They were, the football side would always say, preparing to play football.

Wonder if that's going to change? And I wonder if that's going to affect the football preparation?

We'll see. 


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Joe Schmoe: Your contention that all the SB's in the last 10 or so years were won by elite QB's is misguided. Of course in hindsight, some of them are elite. They were allowed to grow into the role. No one considered Brady, Brees, or Kurt Warner elite. Until they BECAME elite. Otherwise they wouldve been drafted higher. You dont have the slightest idea if Henne will be elite or not. If we had drafted Brees and he performed the same way he did in SD his first 2 seasons, you would have wanted him run out of town

0x80, your answer, QB's that needed multiple coaches to become better.

Trent Dilfer, Steve Deberg, Matt Hasselbeck, Steve Young,

Just to name a few.

Garbage, you're doing allot of assuming like some one else. I am actually on board with giving the guy another chance. BUT, I think his body of work speaks for itself at this point & that's what he has to be judged on. Not on if he had this or that. Let's stop making excuses for why we continue to suck.

Spin the fact about elite Qb's winning rings however you have to. That doesn't change the facts that they ARE elite. I'm not into hypotheticals like some other people here. IF we get some WR with speed, IF we get an o-line to block & on & on & on...If I won the lottery I'd be rich!

That isn't an opinion, it's just blabbering.

Perhaps a lesson from the Jets is in order... Now don't get me wrong, I hate the freaking Jets, but fat Rex with his big mouth put himself out there for the media to lambast all the while keeping them occupied so they stayed off of Sanchez.

In Miami, our leadership says nothing and allows the media and the fans to attack our QB incessantly. So while statistically Sanchez and Henne are practically identical, the media and fans in Miami want Henne’s head while Sanchez is playing in the AFC championship game. Also Ryan never once wavered on his support of Sanchez while Sparano bowed down to media and benched Henne.

If this organization wants to do one thing different they need only look at their rivals to see that avoiding the media only leads the media to their own conclusions. They should open up to the press and use it to their advantage and place themselves between the media and their players. One of the responsibilities of leadership is to assume the blame as well as credit and I believe if these coaches have to put more on themselves and less on their QB. If they had, they might be the ones game planning for the Steelers.

I'm done with this clown show.
38 years.


I'll something else to do on Sunday's.


I AM DONE!!!!!!!!!



Fenway Park is packed because THE RED SOX WIN.

Let's examine how the Red Sox win.

The Red Sox win because they had a top-to-bottom organizational culture change in the way they developed and acquired players.

Once they established that, they filled the stadium.

EVERYTHING starts with organizational culture.

Given what Ross has just done to both Ireland and Sparano...what culture do we have?

We just hired a bozo OC who's clearly in over his head at 35 years old.

Mike Dee is a marketing genius. That's great when you have an organization THAT WINS!


You want to fill the building on a hot day at 1 pm.


And what's more never, never, ever ever lost to the Jets.

So, if this is a new direction with greater access, can they please let HBO do hard knocks? That would be amazing. I don't even have HBO but would go get it for sure if that happend.


After Marino was drafted by Miami, didn't Shula make it a priority to surround him with lineman that were going to keep him from getting run over?

It seems to me that history needs to be repeated here with the new QB.

Change directions by cleaning house.

What do they think the Fans are stupid?
The New Coach ran an Offense that was worse then the one we had???
OH Yay.....NOT.

A change in direction could mean going from back to worse.

How about we all give this guy a chance before we call it a failure. Name any hot shot big name coach that has been awsome with the browns

How is this any different than all the previous years? It's actually a regression and not an improvement. It just proves once again that the the ranks of NFL coaching is just one big, good ole boys club. Fire one here, move him over there ad nauseum, keep circulating the failures to other teams There is only one good thing currently about what the Dolphins are doing and it's that by not currently playing, they cannot lose another game and further alienate the fan base.

YAWN! Somebody change the channel already.

I'm giving these guys a chance, because they have one anyway. Might as well...

Give the man a chance???

He is out of the Belicheck School.

He could make or break Sparano and the Dolphins in 2011 if we have a season.

Well I hope it works out it is nice to see someone excited when it comes to the offense, we have more talent on the O then Cleveland, but we still need that QB what is their plan for that one Armando? We have to have a guy that can and will through the ball down field and we know how scared Henne is , we still have that problem ask about who the QB will be, or their plans at that position at the very least.Well the new OC looks like he would have a set of nuts anyways and that is refreshing change.

"Mike Dee is a marketing and business genius. Don't believe me, check the attendance figures for the Boston Red Sox the past decade or so"

Ok, it is obvious now that you and Cote are on Mr. Ross's Payroll.................

His offense wasn't too bad when he had a steady qb like McCoy in there before he got hurt. His offense was connecting and winning until McCoy got hurt. I think he will be fine.

Mr Dee may be a marketing genius. If he is a PR genius he must be confusing Public Relations with Puerto Rico. The last month has presented the Dolphins to the world as a cross between Barnum and Baily and Bernie Madoff. Now we the fans are presented with Mr Daboll. He may be kind to children and small farm animals, he may know how to take Boy Scouts out of horses hooves, he may even be a personal friend of Joe Namath, Joe Montana AND J-Lo. His record still sucks.
Place all the disarray against a fan base that SIX times (out of seven) had to sneak out of SunDeath Stadium with the jeers of Fans from places like Cleveland and Buffalo ringing in our ears. If you don't believe me, read the blogs: we are wondering if we really want to pay $200 a time for that privilege, having spent $8.00 for a beer and a lot more for a helping of flavorless cholesterol.
There is a lot ground to be made up. It will not be done this time by quoting The NFL Book of Cliches or hiding in the bathroom sending messages that everything will be just fine. We have heard all that for a decade or more, and it has NOT been just fine. Inform us and enthuse us. Give us something to enjoy, and hopefully to embrace, and we will start to fall in behind you, Ignore us, and we will vote with our feet - and our maxed out credit cards.
WE are waiting. YOU, oh brains trust, are on the clock. Good Luck

IT turns out that Ross buying the team was the worst thing in the world, because say what u will we have the status quo and these guys have not shown that they are capable to fix it

Armando, The new direction has to do with the mentor and reason for a boring offense. That is Parcells leaving the Dolphins organization. Parcells hates skill players on offense. He can't deal with them and it shows. He would never go out and get talented receivers (Holmes, Edwards) as the NY Jets did.....and so it went. Lets play not to lose. A low risk game of keep the ball away from the other team, be predictable and kick field goals. Well it just does not work in todays NFL. I just hope that no other NFL owner hires the old school Parcells to take money and leave like a thief in the night.

churp churp

i have 50 yard line seats. so i wont cancel.
if my seats were anywhere else i would.
hope next yr the fins play before a half full stadium.

Not buying the story! Will not go to the game or support the team. These people need to listen to the fans!

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