...Do you care?
Is it going to make you renew your tickets?
The Dolphins are these days being thoughtful with their most valuable fans, their season-ticket holders. Today the club sent this heart-shaped football in the form of a Valentine's Day card to its season-ticket holders. And the message is simple:
"We'd love to have you back"
So the club gets an A for thinking of you. It gets an A for timing. It gets an A for effort. It also gets an A for marketing.
But does it work?
Does it make you adjust your thinking on how the Dolphins are doing otherwise?
Obviously, there isn't a whole lot the club could be doing publicly to make you feel better about things. There's nothing by way of player or coaching staff acquisition anyone could be doing to impress you. The staff is set after the hiring process was completed before the Super Bowl. The player acquisition period has not begun -- although I did see a headline asking how the club is doing with its free agency approach when free agency hasn't started yet and re-signing a player such as Paul Soliai is impossible based on the 30 percent rule.
But I digress.
The question is do little gestures like the Valentine's card work? Do they take the edge off the razor you want to take to someone's head over in Davie?
Remember that it is a new offseason and the Dolphins are as undefeated today as the Green Bay Packers. Obviously, you also remember that wasn't the case last season and certainly not when the team played at home.
But are you still angry about that? Are you so angry that, as the person who passed along the card to me said, he wants me to go off on the team in my column and on my daily radio show every chance I get.
I haven't been doing that, by the way. But I'm wanting to gauge the temperature in here on a love-filled Valentine's Day.