Say whatever you wish about Dolphins owner Stephen Ross but someone doesn't become a billionaire without some financial acumen. And in authoring the Dolphins upcoming chase of Peyton Manning, it is clear Ross's financial expertise is at work.
Simply, the addition of Manning would be a boon for the Dolphins coffers. There is no doubt about that.
I would estimate the Dolphins could easily gain 10,000 season ticket customers if they land Manning. I'm basing this on the fact that lesser offseason moves in Miami history have seen a significant spike in season tickets sales and the addition of Manning would make those moves pale by comparison.
For example, sales jumped by approximately 7,000 season tickets in 1996 when Jimmy Johnson replaced Don Shula. Sales increased by almost 8,000 season tickets in 2006 when the Dolphins traded for Daunte Culpepper.
The mountainous addition of Peyton Manning would make either of those other moves seem like a speed bump.
So if you accept that Miami's season ticket sales, lagging the past couple of years, could jump dramatically with a Manning signing all you have to do is some basic math to see where the boon would come.
With the Dolphins average season ticket price at $78.50, an increase of 10,000 tickets sold would add $7.85 million to Miami's season ticket take. Add to that approximately $2 million coming in for extra parking and assuming each customer spends, say, $30 on concessions during each game -- a conservative estimate -- you're adding another $3 million to the gross.
So on tickets, parking and concession Manning could represent perhaps $12-$13 million to Miami's bottom line. That doesn't count merchandise sales, plus any potential playoff game sales.
Now, I'm not saying the Dolphins are going to chase Manning because they want to fill their stadium. Yes, they want to do that, but I am sold on the idea the team wants to win as much as sell tickets. Still, the selling tickets and making more money part would be a welcome outgrowth of such a signing.
And, really, I don't see how any other player addition outside of Robert Griffin III would light up the turnstiles like Manning would. Matt Flynn would not. Ryan Tannehill would not. The Dolphins could add Mario Williams and that wouldn't register like Manning would.
That fact, by the way, will not escape Manning's representation. I continue to stress to you that the much anticipated low-guarantee, incentive laden deal everyone is expecting to land Manning could easily fly out the window if some team gets desperate enough to bid high on Manning. And when you have multiple teams interested, there is definitely a chance of that happening.
But even by conservative estimates, Manning will get $8-$10 million in guaranteed money this year with perhaps another $20 million deferred to 2013 or set up as some sort of option bonus.
Under that reasonable scenario, Manning would more than pay for himself the first year. And that is good business.
[RADIO NOTE: It'll be Peyton Manning talk most of the morning on Armando and Perkins this morning. You can watch the show here or listen to the show in South Florida at 640-AM. We're on 6-10 a.m. You can call the show toll free from anywhere in the United States at 1-88-640-9385.]