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Jeffrey Loria's "Letter to our Fans"

       VIERA -- Marlins owner Jeffrey Loria took out a full-page ad in all three major South Florida daily newspapers on Sunday in which he explained not only the team's decision-making, but appealed to fans to stay the course with the franchise. Loria also plans to speak with the media on Monday.

        Here, word for word, is what Loria wrote. Let's hear it. After reading Loria's letter, tell us what you think:


        It's no secret that last season was not our best -- actually it was one of our worst. In large part, our performance on the field stunk and something needed to be done. As a result of some bold moves, many grabbed hold of our tough yet necessary decision only to unleash a vicious cycle of negativity. As the owner of the ballclub, the buck stops with me and I take my share of the blame where it's due. However, many of the things being said about us are simply not true. I've sat by quietly and allowed this to continue. Now it's time for me to respond to our most important constituents, the fans who love the game of baseball.

        THE ROSTER

        Losing is unacceptable to me. It's incumbant upon us to take swift action and make bold moves when there are glaring problems. The controversial trade we made with the Toronto Blue Jays was approved by Commissioner Bud Selig and has been almost universally celebrated by baseball experts outside of Miami for its value. We hope, with an open mind, our community can reflect on the fact that we had one of the worst records in baseball. Acquiring high-profile players just didn't work, and nearly everyone on our team underperformed as compared to their career numbers. Our plan for the year ahead is to leverage our young talent and create a homegrown roster of long-term players who can win. In fact, objective experts have credited us with going from the 28th ranked Minor League system in baseball to the 5th best during this period. Of the Top 100 Minor Leaguers rated by MLB Network, we have six -- tied for the most of any team in the league. We'll evaluate this roster and possibly bring in additional talent based on our assessment of what we need. The very same naysayers who are currently skeptical once attacked us for bringing Pudge Rodriguez to the Marlins in 2003. More than any other, that move contributed to our World Series Championship.


      The ballpark issue has been repeatedly reported incorrectly and there are some very negative accustations being thrown around. It ain't true, folks. Those who have attacked us are entitled to their own opinions, but not their own facts. The majority of public funding came from hotel taxes, the burden of which is incurred by tourists who are visiting our city, NOT the resident taxpayers. The Marlins organization also agreed to contribute $161.2 million toward the ballpark, plus the cost of the garage complex. In addition, the Marlins receive no operating subsidy from local government funding. The ballpark required that all debt service is paid by existing revenue. Furthermore, many are attacking the County's method of financing for its contribution, but the Marlins had nothing at all to do with that. The fact is, with your help, we built Marlins Park, a crown jewel in our beautiful Miami skyline, which has won over twenty design and architecture awards and will help make us a premiere ballclub moving forward.


      The simple fact is that we don't have unlimited funds, nor does any baseball team or business. Fans didn't turn out last season as much as we'd like, even with the high-profile players the columnists decry us having traded. The main ingredient to a successful ball club is putting together a winning team, including a ncecessary core of young talent. Are we fiscally capable and responsible enough to fill the roster with talented players, invest in the daily demands of running a world-class organization and bring a World Series back to Miami? Absolutely! Is it sound business sense to witness an expensive roster with a terrible record and sit idly by doing nothing? No. I can and will invest in building a winner, but last season wasn't sustainable and we needed to start from scratch quickly to build this team from the ground up.


      An organization is only as good as its connection with the community. We know we can do a better job communicating with our fans. That starts now. From this point forward we can ensure fans and the entire community that we will keep you abreast of our plan, rationale and motivations.

       Amidst the current news coverage, it an be easy to forget how far we went together not so long ago. In 2003, I helped bring a second World Series Title to South Florida. We know how to build a winning team, and have every intention of doing so again. I know you share my passion for great Marlins baseball, my love of MIami and my desire to win again. We're in this together and I humbly ask that we start fresh, watch us mature qjuickly as a ball club, and root for the home team in 2013.


      Jeffrey Loria


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ex season ticket holder


Roberto LaPagglia

Will not give this lying thieving con man another dime. Till Loria and Samson are history, so is my families support for the Marlins. They have proven they cant be trusted and have run out of chances and worn out their welcome. Adios.


The Marlins organization has continued to emphasize that they are running it like a business and making proper business decisions about how to spend money. At the end of 2010 I made a similar decision regarding how I would spend my leisure dollars and did not renew my season tickets. I have not attended a game since and have no intention of visiting the new park until there is a new owner.

Dionysus Thelxinoe


None of those experts that you cherry-picked considered the commitment you made to the Miami community, to the players, and to us, the fans... all of which turned out to be lies. None of those experts considered how you have already profited from you lies to us. And none of those experts is FROM the Miami community. If they were, and had to help foot the bill to line your pockets, they'd definitely sing a different tune. The team's awful record last year reflects nothing other than YOUR OWN INABILITY TO CHOOSE THE RIGHT PLAYERS. Yet, you and your management team are all still here. And why are you is STILL taking credit for '03, when that team was largely put together before you even got here??? As for the future, no free agent will ever again want to come play here for you. No player with talent will ever want to STAY here to play for you (read "Stanton"). You made tens of millions of dollars in profit even without the new ballpark. You've made as-yet-untold many, many millions more in the valuation of the team WITH the ballpark, largely funded by OUR money that could have gone to more important things, like education or housing or police/fire services.

Finally, asking us to "start fresh" is like the philandering spouse or wife-battering husband asking for the same consideration, in other words, "Forget what I've done to you multiple times in the past, I promise things will get better!" You seriously expect us to believe you now???


A Fan Who Really DOES Love Baseball, and Knows The Only Thing That Matters To You Is The Dollar

Jane in the Grove

Wow..this letter smacks of desperation..,too little too late. Fool us once ,twice,three strikes your out at the ole ball game, Loria. Bye-Bye and take that silly carnival contraption with you.

sec 149 @ Sun Life

Loria,you pompous dooooochbag. You expect anybody to buy this laughable line of horse manure. Not buying it or any tickets to see your AAA cash cow in Little Havana. Get lost,go away,drop dead and take your pet gerbil Samson with you.


Previous comments are on point. Also nice of Loria to ignore the baseball realities. Like the rate at which prospect pan out. Nobody can argue that the Marlins didn't bring back some young potential, but most teams are lucky to have 50 percent of their prospects pan out. Now put them in a position where they'll likely be rushed to the majors faster than they should, and the rate of success is even lower. Lorna's argument might also hold a little more water if A) He hadn't pulled this move before and B) He hadn't unloaded the ENTIRE team. Yes, the team horrifically underachieved, but the likelihood is that some underachievers would have bounced back. And in dumping everyone, you've now alienated any potential free agent you'll pursue in the future. Stability is a highly underrated feature.
The letter reeks of pomposity. Mr. Loria, you're a businessman and can run your business as you wish, but just as much the fans have a right to do what they wish with both their money and their loyalty.


I've been a Marlins fan longer than Mr Loria. He bought the team in 2002. Most of the players were already here that won the WS in 2003. The move to bring in Pudge & Trader Jack was his. Anyways..the attendance argument is a cop out. Look at the Rays...they have a worst attendance issue than the Marlins & a horrible stadium....yet they have been able to keep their stars for several years & create new ones. The majority of profits for these baseball teams as demonstrated by Deadspin.com come from TV revenue & the luxury tax. I bet the Marlins made a profit last year.....as for seeing their books….. that has a snowball chance in hell of happening.

What we as fans have is a track record of how they spin their mis-information (nice wording for lies). The team that lost 93 games last year was not the same team that started the season. I would hope the beat writers’ point that out during their little visit with Mr Loria. As I stated above...I've been a Marlins fan a lot longer than Mr. Loria & will be a Marlins fan longer than he will be.


Contradicts himself by saying that high profile signings don't work then rumbles on about Pudge ? WTF? And this dude cannot let 2003 go, this guy all he talks about is that season. Brings back Juan Pierre (love that dude) and McKeon, and Hill to relieve some sort of nostalgia, let it the fack go. listen you fat piece of s#!+ , Mr. Dombrowski helped built that team. Also unlimited funds? Dodgers and all those teams metaphorically speaking have unlimited funds, so STFU. You are a slimy pig millionaire playing a billionaire game, so GTFO. Anyone who pays to go the games this year is an idiot cause your paying in to what this guy is doing, it's stupid and makes us look like fools. Excuse me while I use this letter as toilet paper today, I ran out last night. Vete pa la p!#%@ Loria and Samson

ivan moran

I guess loria doesnt know how to use spell check. Lol


This effing guy can't even pick the right players let alone pick the right grass for a stinking ballpark. Embarrassing and sad. Go retire with the con money you have and rot in hell.


STOP TALKING ABOUT 2003 my gosh every single word out his mouth is that year, nikka you didn't sign Miggy, he was an international player signed by Dombrowski!! You don't even spend money on that, how you expect to find great talent uh? Sell the team and save face , or in that face I hope your wife eats bath salts to eat yours. Sorry not sorry


Name one of those so-called baseball "experts" who saw this move as a "great trade"..this guy should not be in the same pool as other owners who have a genuine love for the game and if Bud Selig approved it without comment, he needs to go with Loria and his shysters! I'm done with the Marlins, never again will I trust MLB leaders!

Jose Curbelo

Who was the one to refuse to open the books for the construction of the new stadium? And was claiming that
the team was loosing money, when in fact it made around
50 million dollars in profit. Mr. Loria you have a very
short memory. As long as you remain the owner of the team
is going to be a cold day in hell before my family and I
will attend another baseball game at Marlins Stadium. Do
us all a favor and sell the team, before you do the Marlins what you did to the Montreal Expos. Sincerely.


It's just a bunch of big words trying to get people to believe him in order to sell tickets this season. Hopefully nobody is so stupid to waste their hard earned money in this ball club


Fool us once, shame on you...
Fool us twice, ain't gonna happen...
Don't believe the words of desperation but hope I'm wrong cause I Love baseball and owners like Luria are ruining it.


I don't know why y'all are so angry. The fish were a glorified AAAA team the last 2/3rd of the year. The record and the attendance reflected that. Did you stop watching/attending the games after May? Probably since you are Miami fans. The fairest of fair weather. 69 wins in baseball is a joke. If you were getting D performance from your employees would you fire them? Absolutely. Fact of the matter is, as long as they have a healthy Stanton. This team should win 70 games no problem. You're ire should be directed to Samson and Beinfest, they choose the 'high' priced talent. And consistently can't deliver a winner. When the A's and Orioles make it outta the much harder AL, some serious internal scouting needs to be done.


This guy is a freakin' douch3bag. Calling us the idiots? Watch your attendance this year...less than a million. This letter is basically a selling point to watch games at Jupiter and Jacksonsville this year. Oh because all the talent is there.


We basically have all the talent down there cause we TRADED major league talent for it. Beinfest sucks at his job building his own talent, can't sign international talent at top dollar. How can you build a sound farm system off that? Doesn't fire his baseball people but sheds blame on players, managers, and fans. You are such a cancer Loria in this community. Just go rot in a sewage system.

Wayne L Windsor

I feel the same wrath n dislike towards Loria as all those above. The biggest deceit is that he had us believe that the Marlins were, finally going to become a 'real' team n possible contender last year. I, foolishly, believed you when I saw Reyes, the pursuit of Pujols, etc. I was ecstatic but 1/2 season later there goes all that euphoria n not because the team didn't perform but because it was the usual Loria sham. Never again, Loria. And by the way u say u love Miami, so much? Why do you live n work in New York?


Get this guy out of here Selig, thats it. Baseball down here is dead forever with him here. Bottom line. Heat and Dolphins and Canes and Panthers are all more appealing than they are. Fix it. You punished him with All-Star Game to Cincy in 2015, but finish the job.


I have no idea why people hate Loria so much for this. Honestly, I was so upset about getting fleeced by the Marlins that I washed my hands of the Blue Jays after 20 years because of this deal.

If ever a team deserved the benefit of the doubt when making a fire sale, it's the Marlins. Loria's right, they've done this before. The people of South Florida really owe Loria an apology for how they've acted.

Dionysus Thelxinoe

Glad to see the deseved unanimous response to Jeffrey Lurid. Hopefully that will translate to record-low attendance levels, so that he is FORCED to sell. It's the only way, folks. If he had pulled this s**t in any other city, he would have had to post bail by now.

Dionysus Thelxinoe

BTW @victor ... Agree with your post, but would not use the word "talent" as the liar Loria is attempting to do, implying and having us believe that they carry some sort of guarantee... they are PROSPECTS. Talent has already been proven at the MLB level, while prospects only have that POTENTIAL. The facts is they ALL have some kind of potential, regardless, only to varying degrees. And most importantly, "potential" means they haven't accomplished anything yet, as compared to say, oh, somebody like Reyes, Buerhle, et al.


I have to say he sure does makes it sound like he cares about winning. Here is my thought if he cares so much about winning than how about we hold everyone in the organization accountable. I don't live in south Florida, but I am a very big marlins fan and have been for nearly 20 years. When I say lets hold everyone accountable I mean that the people in the fron office should be held just as accountable as the personnell on the field. I have no problem with them firing Ozzie Guillen, I have no problem trading players that were not going to help us finish any better than fourth in the division this year, but as a fan I can not sit here and say this team will get better when we have the same people in place that traded away Miguel Cabrera and got nothing back for him. I cant sit here say that this team will get better when we have the same people in place that havn't hit on a high end prospect since Giancarlo Stanton six years ago. That to me is not acceptable. This is why I feel that this owner does not care about winning because all the blame falls on the people on the field. Well at some point you have to look at the people making the decision on which players to bring into the organization, because a coach can only work with what he is given. Saying this I will not invest any money in this team, I will not buy any merchandise, I will not travel down to Miami to go see a baseball game, I will not do anything that will put money in Jeffery Loria's pocket. I care for this team I will root for them from a far, but consider this a boycott of the team. I hope many of the fans down in South Florida feel the same way and hit Loria where it hurts him the most, in the pocket. The fan base deserves better and I seriously hope that it gets so bad for Loria that he has no choice but to sell the team.

Thank You,
Marlins Fan


This is a typical response from a person with a raging Narcissistic Personality Disorder. He actually blames the fans! He briefly accepts a minute amount of responsibility but ultimately gives a line of BS to the fans. Here's an idea Jeffrey......sign Stanton to a major long term deal WITH a no trade clause. He won't of course and another slugger will get shipped for prospects. And c'mon is there anyone on this team that you can say is a Bryce Harper or a Stephen Strasburg? Nothing even close. Don't believe this brand of corporate greed. The best predictor for the future is the past.


I love how he says he is developing players to be on team "long-term"...What a joke. We all know that as soon as any of those players require a larger contract, he will have them out on the next plane flying north. And what fans is he actually addressing? The few remaining fans left last fall.

T. J. Gaffney

How did the Migel Cabrera trade turn out Jeffie Baby?

You didn't even get one Major Leager out of that deal.

You want people to come back to your stadium.

Never step foot there again. That would be a start.

Can that numbnuts son-in-law and Beinfest.

Start number 2.

Then don't sell off the slaves when they want a to get paid on the plantation.

Shawn B

As a resident of Toronto, I just wanted to say Thank You to Jeffrey Loria for one of the best trades in recent history of baseball. When you come to Toronto, I'll buy you a McDonald's Happy Meal and a bag a Skittles. Thanks again.

Yours Truly,

Toronto Blue Jays fan (2013 World Series Champions).

Kenneth Newman

Jeffrey Loria - the picture boy for con artist in the dictionary. David Samson- the picture boy for the word, lying thief, as he personally lied to me about the Marlins financial situation in the M-D County Commission Chambers before a meeting of the commissioners.
Wouldn't it be neat if the team went bankrupt!!!!!

Jo jo

Talk is cheap especially for his POOR fan communication and record in the past.The guy is ANYTHING BUT HUMBLE to the fans.Pleaseeeeeeeeeeeeeeeeeeeeeeeeeee.Now he wants money and only the FAN BASE can provide that.Yep.....Loria....just turn on a light switch and we ll forget everything because yoy simply want us to.He needs alot more effort and humble pie just to even get the attention of the Miami fans that he so thoroughly dismissed in years past.Good luck........you ll need plenty of it.

Dodger Blue

he's better than McCourt ever was!

major league disgrace

sell the team to jeb bush. even democrats agree that the team is in better hands... and they do have "limitless" resources


Don't pay for a full-page ad in the newspaper. Those are just words. If you want to 'start' to regain the trust of the fan base, sign Giancarlo Stanton to a long-term contract so that you show a commitment of building around a base of talent.

Dionysus Thelxinoe

No correlation between McCourt and Jeffrey Lurid. The former attempted back-door
liquidation of the team's capital, whereas Lurid lies to line his own pockets at public expense. The former was unacceptable because it devalued the franchise. Lurid INCREASED the team's valuation, and thus his own pocket, only he did it through lies and at the public's expense. How that is not an indictable offense, I do not understand.

Expos fan

The writing was on the wall when he killed baseball in Montreal. Florida fans should have seen this coing years ago. I love how he takes so much credit for the the 2003 world series when he blindly stepped in.

Cold Reality

Loria only has to please a fanbase of one: Bud Selig. As long as he does that, all you little worms and mollusks just don't matter. Any Marlins Park ticket you're dumb enough to buy to some other team's road game is just bonus money on top of the guaranteed annual profit that comes with being a revenue sharing Friend of Bud.

Dionysus Thelxinoe

Cold Reality, I understand where you are coming from, and there is a level of truth to your post, but my hope is that you underestimate the voice of the people. Like Lincoln said, you can fool all of the people some of the time, some of the people all of the time, but never all the people all of the time.

Loria Hater

We were warned 10 years ago by our friends from Montreal that Loria was a lying deceitful greedy pig and they were right. I love baseball but I will not contribute to this jerk any further.How can fans trust this guy when all he cares about is lining his pockets with taxpayer and MLB revenue sharing money. i hope and pray that he sells the team and moves as far away from Miami and the Marlins as possible. Also, I appeal t fans in Miami to not go to any games so the embarrassment can be shared by Bud Selig, let's try for the all time low attendance, that is what they deserve!!

Victor Herrera

Jeffrey loria, made out like a Bandit! He screwed the
city of Miami and every other word out of his mouth was
and continues to be lies. How much Money is Enough!!!!
PLease be so kind and SELL THE TEAM and leave FLORIDA
while you still can. Fans, do not attend games at the BALLPARK you FUNDED, THAT'S THE ONLY WAY TO GET THIS
A**HOLE"S attention, Hit him where it HURTS, In his
POCKET. fORCE HIM TO sell,sell,sell.......


I've read all the comments above, and think all that's left to say is, "Ditto, guys."
I do hope that one of the reporters who questions the potbellied bandit tomorrow will point out that he took a dive during the last six weeks of the season, intentionally losing games the team might have won to darken their record and provide a ready excuse for the Fish-gutting he had planned. After the late-season call-ups, there a slew of games when the injury-riddled Marlins had no more than three or four healthy position players on the bench while their opponents had a dozen or more, making it impossible for the Marlins to compete. In any other sport or with any other commissioner, an owner would be banned for life for throwing games, but this Bud's definitely not for you.

Gary SF

Really sad. I lived in SoFl from 2003-06 and followed the Marlins. But Loria is a joke and until he is gone, the fans there should boycott. I live in SF now and really enjoy having a good organization here.

Good luck Marlin fans. Last him out.

Luis Estrada

Please, do us all a favor and sell the team. The worst that can happen to a sports franchise is for its fan base to lose its faith in management and that is exactly what is happening to the marlins fan base .
If you are so blind Mr.Loria, reality will hit you hard
when see no more than 5000 people in the ballpark most of the games.


Hey Loria have fun trying to give your Marlins tickets away on Stubhub for $2.00/ea like I paid last year, to then go into the stadium and get ASS RAPED for $11 Chicken Fingers, $9 beer, $7 hotdog & $6 bag o peanuts!! Screw the Marlins, Screw the Eagles & most of all Screw you Jeffrey Loria for thinking it's actually ok to use Public dollars in Private enterprise!!! U can twist which tax dollars you're using however u want ,but in the end it's still what it's called TAX dollars!!!!


An Expos fan here. You guys are experiencing what we did. The man promised to save baseball in Montreal, cut salary, make a profit due to centralized revenue streams and went to Miami to screw all of you. It makes sense financially for him to operate a bare budget roster. Get used to it.


Hey bro Jeff, David, Larry, Mike, and Dan, the only thing I ask of you circus acts is to sit in those lovely seats next to the dugout with your AA, AARP, and 30 win team.


Not to take his side because I'm from Kansas City and the Royals owner does his best to emulate Loria, but he did say he helped and sorry, but without Pudge and, to a much smaller degree, McKeon, those Marlins don't even make the play-offs, much less become the first Wild Card to win it all. I'd say he helped. But he does give himself an extra pat on the back by saying it contributed more than any other move, which is definitely open to debate as Lee and Lowell were certainly better hitters and one can state they were possibly even better defenders than Pudge at 31. And the partial seasons of Beckett/Cabrera--both became Marlins under John Henry--were really good.


Harold - You're CLUELESS


loria & samson - YOU STOLE 400 MILLION DOLLARS FROM THE MIAM-DADE TAXPAYERS you lying sacks of sh*t. Too bad baseball doesn;t have a real commissioner. Maybe someday they'll get one and take the franchise away from you. F*cking scumbags.


Hey antonio - DIFFERENT OWNERS BACK THEN. These two SCUMBAGS had nothing to do with those teams. Get a clue

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