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Going Broom on Conference USA Water Awards; A Fistful of Wasted Dollars

Capping, arguably, the best season FIU swimming and diving has had, the Panther water women swept the top two individual awards announced by Conference USA Wednesday.

Senior Sonia Perez Arau was named Swimmer of the Year after winning the conference in the 400 individual medley and being the only Conference USA swimmer to score -- and first in FIU history -- at the NCAA Championships when she finished 13th in the 400 IM.

Senior Sabrina Beaupre got the Diver of the Year award after winning both the 1-meter and the platform diving at the conference meet and missing the 3-meter title by 0.6 of a point. Beaupre will continue to dive, aiming to represent Canada at the 2016 Olympics.

JTS COMMUNICATIONS & THE JEFFREY GROUP

Remember that Jan. 8 e-mail that went out to almost every member of the South Florida media attempting to "introduce" us to FIU's "new" football coach, Ron Turner?

We haven't heard from that company, JTS communications, for a while. JTS Communications' president and CEO is Juan Thomas Sanchez. According to his JTS bio page, before starting JTS, Sanchez was a senior partner at The Jeffrey Group, which boasts that it’s “the leading independent marketing and corporate communications agency helping companies inform, engage, motivate and persuade audiences in Latin America.”

Apparently unsure of their geography, the athletic department hired The Jeffrey Group after being down two employees in the media relations department. Yes, they did this instead of filling the two positions with people for whom they'd have to pay salaries and provide benefits. Doing that would allow the media relations department to function like a normal media relations department instead of scurrying about, dealing with faulty equipment and strange administrative whims while being too understaffed and overworked.

Instead of hiring someone for $40,000 to $45,000 a year, FIU decided to pay this company $5,500 a month for six months ($33,000 for six months, mind you) starting in December. According to the agreement, the company would head up a "proactive communication effort" that includes helping with an "enhanced media presence," "athlete promotion" and "digital outreach." Oh, they had a whole plan.

Alas, after that e-mail, their plans went the way of some other grand ideas.

 

What I didn’t see among the correspondence I requested in a public records search was the dissolving of the relationship between FIU and The Jeffrey Group. One hire was made in media relations, leaving them still one short. If the school cut ties right after the infamous e-mail (and nothing has been heard from JTS or The Jeffrey Group since that e-mail), that would’ve been at two months. So, FIU spent at least $11,000 for one moment of embarrassment.

You can go to Vegas, get a high roller room at MGM Grand, pound mojitos with a hustling working girl until you forget your Cialis and your $11K embarrassing moment will have done more for you than the athletic department’s did FIU.

Maybe they just should’ve filled both jobs in the media relations department.

 

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