« Are You Jokinen? | Main | View From the Top »

Greed Isn't Good

Gecko The Panthers sent out an e-mail today detailing their new season ticket prices.

Like most professional sports teams, the Panthers added a few more pricing tiers giving them like 1,342 different variations, from Premium Plaza to Sideline Balcony to Sitting Up in the Rafters with George Richards and the Barry Manilow Face.

The team isn't raising prices for many of their season ticket holders, a pretty smart move. Honestly, only the Dolphins get away with raising prices and missing the playoffs every year. OK, guess the Marlins do too.

The big news is that the Panthers are raising single game prices. To a select number of games, the price hike is pretty substantial.

Like the price of premium gas, tickets to 'premium' hockey games in South Florida is skyrocketing. The Panthers plan to add $25 PER SEAT to games they deem 'high demand.' By my estimates, that is probably about five games a year. But, be sure, the Panthers will consider quite a few games 'high demand' whether they are or not.

Want to go to Opening Night but don't want to plunk down the big bucks and commit to a season ticket? Add $25 bucks to your ticket. Want to see the Rangers? The Canadiens? If the Canucks come down, wanna see Louie? Cough up the dough pal.

The Panthers are going to brag about their $9 per game season ticket, but on a game-day to the common fan, the cheapest ticket is $17.

On a 'high demand' game, that $17 ticket jumps all the way to $42.

This is going to go over well I'm sure.

Hey, at least the season ticket holders won't have to fight all those fans at the Cuban Sandwich stands during the 'high demand' games. After shelling out that kind of coin, an $8 cold beverage may be out of the question.

Unless you want to drink away the memory that you paid $42 to sit in the nether reaches of the Big Bank.

The Panthers (Michael Yormark) say this is a way to protect season ticket holders, to make them feel like they are getting a bargain. When the team stops handing out ticket vouchers at places like Quarterdeck like they were giving out mini Snickers to trick-or-treaters, then I'll buy that "protecting season ticket holders" nonsense.

Bac This is a money grab, plain and simple. A good old-fashioned price gouge. Selling that barn out, at these prices, just became a lot harder.

Sure, the folks who come down from Montreal for one game will pay the money (these tickets will still be cheaper than buying them in Quebec thanks to that city's passion for the game and the weak American dollar).

Who gets hosed here?

The common fan who lives in Kendall or North Miami Beach or West Palm Beach and can't honestly commit to a whole season of commuting will pay through the nose. The family of four who would like to catch a game on a Saturday night, only the Penguins are in town and their seats in the upper deck's 'Terrace Level' are almost as much as the monthly payment on their 2004 Dodge Caravan. The college kids who want to see some hockey -- perhaps a fight or two -- and want to make a night of it. But wait. Pay for a credit hour of Economics 201 or buy one 'Mezzanine' seat for $87?

Well, those fans probably won't bother with the Panthers. Not anymore.

Hey, there's always the Miami Heat.

Jack_3 Most don't take well to greedy people in troubled financial times. The Panthers don't look good by jacking up prices of tickets in a rough economic climate.

The Panthers need to rethink this one and let it fade into memory like the plan to charge people $5 to walk onto their property a few years ago.

There's still time.

FYI, here is the new price schedule courtesy of the Panthers.

2008-09 Season Seat Holder Prices & Gate Ticket Costs

Italicized & Bold Indicates New Section for 2008-09 Season

 

                                                                                                                                           
 

Ticket Locations

 
 

Full Season Plan

 
 

Half Season Plan

 
 

Mini-Plan

 
 

Gate Price

 
 

Front Row

 
 

$207

 
 

N/A

 
 

N/A

 
 

$262

 
 

Panthers Club

 
 

$132

 
 

N/A

 
 

N/A

 
 

$162

 
 

Premium Sidelines 

 
 

$92

 
 

N/A

 
 

N/A

 
 

$117

 
 

Premium Plaza Middle

 
 

$82

 
 

$87

 
 

$92

 
 

$107

 
 

Premium Endzones

 
 

$72

 
 

$77

 
 

$82

 
 

$92

 
 

Lower Bowl Sidelines

 
 

$77

 
 

$80

 
 

$82

 
 

$97

 
 

Plaza Middle

 
 

$67

 
 

$70

 
 

$72

 
 

$87

 
 

Lower Bowl Endzones

 
 

$50

 
 

$60

 
 

$62

 
 

$72

 
 

Lexus Club

 
 

$60

 
 

$72

 
 

$77

 
 

$92

 
 

Mezzanine

 
 

$42

 
 

$47

 
 

$49

 
 

$62

 
 

Sideline Balcony

 
 

$25

 
 

$35

 
 

$37

 
 

$44

 
 

Goalzone

 
 

$17

 
 

$22

 
 

$24

 
 

$30

 
 

Terrace Level

 
 

$9

 
 

$12

 
 

$15

 
 

$17

 

 

**A $25 premium charge will be added to the gate price for individual tickets purchased for select high demand (A) games. These game will be determined once the NHL schedule is released is mid-July**

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b26169e200e5535234e28834

Listed below are links to weblogs that reference Greed Isn't Good:

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Michael Yormark again shows his true colors, he has to make up for not being able to have thousands of ads in the arena.
He pulled a fast one a couple of years ago that people still do not realize. If you remember, he wanted to charge people who walk from the Sawgrass Mall to the arena. When the City of Sunrise put a stop to this because of the concern for safety, he then added a surcharge to each ticket and made the parking free.

If each car averages 3 people then he is getting three surcharges for every parked vehicle thus getting the money for those that park as well as those that walk (if you park in the Lexus lot you see a great number of people that still walk across the street, these people don't realize that they already paid for parking in their ticket.

This is just another reason why the front office is considered the worse in the NHL.

By the way you can still get free vouchers at Miami Subs, Quarterdeck and Panera Bread.

As a Season Ticket holder, I would love to see exciting winning hockey, I can't worry about what other people pay or don't pay (ever wonder what rates people pay on airlines or hotels).

I know a lot of people that were season ticket holders that refuse to buy tickets because they know they can get free tickets by going to the different sponsors of the Panthers (pulling a fast one on Yormark).

I guess I am the fool because I continue to pay money to this organization, I love the sport and am a big fan, just wish that Cohen would sell the team or at the very least get a hockey guy to run the team so that we would have a chance to make the playoffs.

since i'm a season ticket holder - i love this. LOVE IT. if there's one thing i absolutely despise about living in south florida it's the "snowbirds" coming into our barn and acting as if the place was their own.

why not charge them through the nose if they want to come down and watch hockey? why not?

the reason the games will be "premium" is because the majority of the walk-up crowd is there to see the other team play. for any panthers-rangers, panthers-canadiens, panthers-leafs game you have the 10-11,000 season ticket holders in the building and the rest are all wearing the away jersey. so why not charge them? they're not our fans, what the hell should i care what they pay?

Love this idea!

The comments to this entry are closed.