We all know how expensive it is to get hockey tickets in places like Toronto, Montreal and Boston.
Not so much.
And if you are a fan of a traditional hockey team from a traditional hockey market, the Panthers want you to come on down to South Florida and watch the game.
The Panthers have some web pages set up for different teams (web capture above and below).
The only ones I can find so far are targeting Toronto, Montreal, Pittsburgh and Boston. I'm sure there's a Rangers page out there somewhere.
A lot of folks are up in arms after seeing the Montreal page. The Panthers giving discounts to fans of the opposing team?
Focusing advertising to get fans of the other team in the building?
Come on. I've been getting emails about this the past two days, and truthfully, I have no problems with it.
The Panthers are trying to sell tickets to people who like hockey.
Those people may also want to see the Pens, Habs, Bs, Buds, whatever.
And, hey, the Panthers wouldn't even be here if the idea of "there are a lot of snow birds here who would come to see their teams" wasn't thrown out there back in 1992.
This is South Florida. Most everyone is from somewhere else. Especially in the winter. And it's not like the hometown fans are exactly packing the joint.
The Panthers hope to convert some of those living here to root, root for the home team, but really haven't given any reason for people to convert to their brand of hockey over the past decade.
Also, the Panthers aren't the first team to market in another town.
When the Cleveland Indians were kicking it and a ticket couldn't be found in Cleveland, the Tigers advertised in the Plain Dealer touting how easy it was to get their tickets when the Indians came to town. Now, Cleveland advertises games in Detroit papers.
If the Orlando Magic weren't drawing, don't you think they would advertise in South Florida trying to get people to come up north when the Heat do?
Money is money. It doesn't matter where it comes from.
Of course, the Panthers do absolutely ZERO advertising in the biggest county (Miami-Dade) in their market.
I'm sure there are at least a few fans interested in their product and would like to root on the home team. I grew up in Miami and liked hockey. There are people in Miami who like hockey.
I don't think the Panthers like Miami.
But that's a conversation for another day.
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